Marketing

Do CEO Demographics Explain Cash Holdings in SMEs?

Information Systems / Marketing / Economic Theory / Agency Theory / Business and Management / Cash Holdings / Shareholder Value / Opportunity Cost / Cash Holdings / Shareholder Value / Opportunity Cost

EMPAQUE Y MARCAS

Marketing / Business Administration / Public Administration / International Marketing / Market Research / Buissness / Public Administration and Policy / Buissness / Public Administration and Policy

ESTUDIO DE MERCADO

Marketing / Project Management / International Marketing / Marketing Research / Marketing Management

MERCADO POTENCIAL

Marketing / Business Administration / Public Administration / Advertising / Administracion

Branded entertainment: los contenidos de entretenimiento como herramienta de comunicación de marketing. Un estudio de su situación actual en España // Branded Entertainment: Entertainment content as marketing communication tool. A study of its current situation in Spain

Marketing / Communication / Relationship Marketing / Engagement / Comunicacion / Branded Content / Comunicación / Branded Entertainment / Marketing Relacional / Branded Content / Comunicación / Branded Entertainment / Marketing Relacional

PHONEBLOOKS EN REINO UNIDO

Marketing / Mobile Phones / Investigación

SCHEDULING TO MINIMIZE MAKESPAN ON UNEQUAL PARALLEL PROCESSORS

Marketing / Decision Sciences / Scheduling / Business and Management

EL CONCEPTO DE MARKETING BAJO EL PARADIGMA RELACIONAL. UNA AGENDA PARA LATINOAMÉRICA

Marketing / Relationship Marketing / Latin America / New Technology / Palabras Clave: BIM

Broken promises: Equity sensitivity as a moderator between psychological contract breach and employee attitudes and behavior

Marketing / Psychology / Psychological Contract / Organizational Citizenship Behavior / Job Satisfaction / Business Psychology / Negative Affect / Business and Management / Business Psychology / Negative Affect / Business and Management

Cabeza o Corazón: el dilema del consumidor

Marketing / Difussion

Empresa, curioso mundo I

Marketing / Difussion

TÚ TAMBIÉN COMES POR LOS OJOS

Marketing / Consumer Behavior / Consumer Culture / Difussion

Empresa, curioso mundo II

Marketing / Difussion

EL MARKETING SOCIAL COMO INSTRUMENTO DE SENSIBILIZACIÓN. UN ESTUDIO EXPLORATORIO SOBRE SU APLICACIÓN EN LA ERRADICACIÓN DEL MATRIMONIO INFANTIL.

Marketing / Social Sciences / Non-profit Management / Public Marketing / ONG

Customer Activity: A Research Agenda

Marketing / Ecosystem Services / Service Design / Services Marketing and Management / Consumer Behavior / Activity Theory / Marketing Research / Service Science / Service Marketing / Service Innovation / Activity Theory / Marketing Research / Service Science / Service Marketing / Service Innovation

PERENCANAAN STRATEGIS DAN PROSES PEMASARAN

Marketing

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