La ficción como publicidad: análisis semiótico-narrativo del “corporate advertainment”

May 18, 2017 | Autor: A. Hernandez Pineda | Categoría: Advertising, Narrative Methods, Advertising and Media, Greimas, Advertainment, Greimasian semiotics, Narrativa Publicitaria, Advertising Narrative, Greimas Semiotica Narrativa, Greimasian semiotics, Narrativa Publicitaria, Advertising Narrative, Greimas Semiotica Narrativa

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La ficción como publicidad: análisis semiótico-narrativo del “corporate advertainment”

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