Advertainment

La comunicación publicitaria se pone de moda: branded content y fashion films // Advertising communication gets fashionable: branded content and fashion films

Communication / Advertising / Social Media / Publicidade / Social Media Marketing / Comunicacion / Branded Content / Advertainment / Publicidad / Medios Sociales / Fashion Films / Comunicacion / Branded Content / Advertainment / Publicidad / Medios Sociales / Fashion Films

[Dossier] Estrategias publicitarias para jóvenes: advergaming, redes sociales y realidad aumentada // Advertising strategies for young people: Advergaming, social networking and augmented reality

Social Networks / Social Networking / Advertising / Augmented Reality / Publicidade / Young People / Redes sociales / Advertainment / Jóvenes / Publicidad / Realidade Aumentada / Realidad Aumentada / Advertising Literacy / Advergames / Alfabetización Publicitaria / Young People / Redes sociales / Advertainment / Jóvenes / Publicidad / Realidade Aumentada / Realidad Aumentada / Advertising Literacy / Advergames / Alfabetización Publicitaria

La ficción como publicidad: análisis semiótico-narrativo del “corporate advertainment”

Advertising / Narrative Methods / Advertising and Media / Greimas / Advertainment / Greimasian semiotics / Narrativa Publicitaria / Advertising Narrative / Greimas Semiotica Narrativa / Greimasian semiotics / Narrativa Publicitaria / Advertising Narrative / Greimas Semiotica Narrativa

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