ZMOT -Zero Moment of Truth ( ENG) / Ganando en el momendo de la verdad ( ESP)

May 30, 2017 | Autor: G. Morales Martinez | Categoría: Management, Marketing, Football (soccer), Economics of Football (soccer), Climate Change, Sports Management, Sport Marketing, Soccer, Ecommerce, Philanthropy, Coaching and Personal Development, Internet Marketing, Sports marketing, Digital Marketing, Fashion Retailing, Sport Science, Sport Coaching, Sport Sponsorship Sports Marketing, Football Business, Colaborative Intelligence, Marketing Deportivo, Ecommerce Growth and Retailing, Sporting Goods, Sports Management, Sport Marketing, Soccer, Ecommerce, Philanthropy, Coaching and Personal Development, Internet Marketing, Sports marketing, Digital Marketing, Fashion Retailing, Sport Science, Sport Coaching, Sport Sponsorship Sports Marketing, Football Business, Colaborative Intelligence, Marketing Deportivo, Ecommerce Growth and Retailing, Sporting Goods

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The Internet has changed how we decide what to buy. At Google, we call this online decision-making moment the Zero Moment of Truth - or simply ZMOT.La manera de comprar está cambiando y las estrategias de marketing ya no pueden seguir el ritmo. Buscamos constantemente informaciones y calificaciones en línea, comentarios y críticas de especialistas, videos y detalles de los productos antes de realizar y/o concluir nuestras compras. En Google, llamamos al momento de tomar decisiones en línea el momento cero de la verdad o ZMOT.

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ZMOT -Zero Moment of Truth ( ENG) / Ganando en el momendo de la verdad ( ESP)

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