Why Social Media Companies using Hadoop Technology ?

Why Social Media Companies like FaceBook, Linkedin, Twitter using Hadoop Technology
As the popularity of social media is growing rapidly so these industries needs an effective technology which can handle and analyze the massive amount of personal data that consumers share. Hadoop technology by Apache development foundation is one which runs applications on different systems and manages thousands of nodes with thousands of terabytes. Its can complete distributed computing needs for transferring data with high rates among nodes and allows system to continue operating uninterrupted if a node failure occurs. The entertainment and communication industries are using Hadoop for number of purposes like for increase revenues, realising real-time customer sentiment, increase marketing efficiency, and increase interests and viewership.
Hadoop technology is being integrated with advertising, media and entertainment industries like facebook, linkedin, twitter and providing companies to concentrate into both their products and their customers. The technology has self code generation feature which supports auto generated code, debugging, analyzing, and optimizing it with itself. All the modules in Hadoop are designed with assuming a hardware failures (of individual system or racks of machines) are commonplace and thus should be automatically handled in software by this framework and offers continuity if data processing without letting the servers about this failure so this establish a reliable bid in social media network.
In this world of social media, an interactive service with big data suit is required which can process large datasets across clusters of system using simple programming structures. Hadoop is designed to match up from single server to thousands of computers with each offering local computations and storage capacity for transferring and supporting transaction of video and social media data, digital advertisements, games processing etc. This latest programming means provide personalized recommendations and Superior analytics capability to various social networks which helps in building more attention of interested and targeted users towards their business.
Most people's nowadays talks about facebook, twitter, LinkedIn etc to get connected to the world and share their thoughts, these industries uses hadoop framework for applications involving search engines and advertising with excessively high speed and harness the power of customer attraction. Sometime there is need of companies to forgo capturing data, because there wasn't an existing way to store and process it so using Hadoop all can be managed and help with Big Data, this technology made it possible to start capturing data that wasn't captured before. Hadoop plays in a much larger marketer and is serves as a cheaper way to process vast data sets without any hurdle.
Marketers like social media use Hadoop facility by Apache to improve their understanding of customers and prospects as this serves a suited technology to unstructured and semi-structured data like Images, social media data, call center transcripts, and clickstream data etc. It can be emerges in traditional onsite data canters as well as via in cloud formation for multiple industrial purposes.
Features of Hadoop Technology
Large Data Set: The technology offers distributed data management platform which can manage immense volume of data.
Open source: The technology is open source in nature so anyone to download and use with free of charge.
Integration of Data: Hadoop needs to integrate data from all types of products and technologies like if for SQL databases, developers need to integrate data from NoSQL databases
Self Code Generation: There is no need of writing, debugging, analyzing, and optimizing of code for configuration of processing.
Scheduling: This technology offers scheduling of data for continuity of supply.