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Trust in UK financial services: A longitudinal analysis

May 27, 2017 | Autor: Christine Ennew | Categoría: Marketing, Brand Management, Distribution Management, Customer Relationship Management, Insurance, Financial, Financial Services Marketing, Financial, Financial Services Marketing
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Abstract: The role and importance of trust for the development and maintenance of relationships in the financial services sector cannot be disputed. In a business to consumer context, this article presents a model for measuring trust for financial services ...
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