SENA EZGİ DUMAN PORTFOLIO
2
PRODUCT DESIGN 2015-2016
COMPANY NAME: BERTONE DESIGN BRIEF: BERTONE DESIGN A ITALIAN BASED CAR COMPANY IN MILANO, AFTER RELAUNCHED COMPANY THEY SHIFTED FROM CAR TO ARCHITECTURE INDUSTRY. NOW, DESIGNING RESTAURANT AND HOTEL PROJECT. MAIN ACTIVITIES OF COMPANY: SINCE THEY DESIGN ARCHITECTURAL PROJECT, WANT TO INITIATE NEW PATH ON THE BRAND BY CREATING NEW PRODUCT LINE ON THE FASHION INDUSTRY. AIM : IN ORDER TO GET INTO FASHION INDUSTRY, BERTONE DESIGN LAUNCHED A BERTONE DESIGN LUGGAGE PROJECT AS A SECONDARY PRODUCT BY KEEPING BRAND HERITAGE AND IDENTITY. PROCESS: AFTER DEFINING AIM, DID MARKET RESEARCH ABOUT LUGGAGE, DEFINE USERS AND TRENDS, CREATE A SEGMENTATION, PERSONA AND POSSIBLE PRICE POSITIONING AS DESIGN AND BUSINESS TOOLS TO OBTAIN POSSIBLE RESULTS. CONCEPT: TO CREATE PREMIUM BUSINESS CABIN-SIZED TROLLEY TO THE CLIENT OF BERTONE DESIGN OR WHO ARE RELATED WITH BRAND LIKE A FAN. DESIGN: TO KEEP BRAND IDENTITY AND HERITAGE, I WANTED TO USE SAME MATERIALS WHICH WERE USED IN THE ICONIC DESIGN OF BERTONE DESIGN CAR 'LAMBORGIHINI MIURA' WHICH ARE LEATHER AND ALIMINIUM. FOCUSING OF PRODUCT DETAILS LIKE HANDLER,ZIPPER,KEYHOLDER OR WHEELS. ALL OF THESE DETAILS ARE REFLECT BRAND IMAGE OF BERTONE AND PREMIUMITY, RECOGNITY, FUNCTIONALITY AND DURABILITY.
3
01
02
03
04
4
05
06
07
08
5
09
10
11
12
6 COMPANY NAME: STEELCASE
STRATEGIC DESIGN 2015-2016
BRIEF : STEELCASE IS WELL-KNOWN FURNITURE COMPANY THAT ORGANISED A WORKSHOP DURING MASTER AT POLITECNICO DI MILANO. THE CREATING BUSINESS MODEL WAS COLLABORATION WITH ANTWERP MANAGEMENT SCHOOL IN BELGIUM. MAIN ACTIVITIES OF COMPANY : DEALER HAS JUST A SELLING ACTIVITY BUT INNOVATIVE ENVIRONMENT PUT THEM IN A CHALLENGE SO THEY WANT TO IMPROVE THEIR SITUATION AND ATTENT TO WORKSHOP. AIM: TO CREATE FUTURE SCENARIO FOR THE ROLE OF DEALER IN 10 YEARS. AT THE END OF THIS PROJECT, I GOT SELECTED WINNER AND GOT AWARDED. PROCESS: AFTER DEFINING AIM, DID RESEARCH ABOUT POSSIBLE SOLUTIONS BOTH TECHNOLOGICAL AND PRACTICAL AND CREATED A VALUE PROPOSITION FOR DEALERS AND CLIENTS. CONCEPT: DEALER'S LAB IS A WORKPLACE WHERE THE CLIENTS, DESIGNERS AND DEALER OF STEELCASE CAN CREATE AND SHARING NEW IDEAS, DEVELOPING COMPLIMENTARY PRODUCTS OF STEELCASE AND PROTOTYPING CERTAIN OBJECTS BY USING HOLOGRAM TECHNOLOGIES AND VR IN THE TECHNOLOGICAL ROOMS. DESIGN: THE WAY OF SHOWING THE CONCEPT AND IDEA IN THIS PROJECT WAS CHALLENGING BECAUSE COMPANY WANTED TO CREATE PROTOTYPING FROM US. SO, I WANTED TO DO POP-UP BOOK FOR ALL JURIES IN ORDER TO EXPLAIN ALL PROCESS AND WORKFLOW WITH INTERACTIVE WAY.
7
1
2
3
4
5
6
8
COMPANY NAME: SIRAP COMPANY
BRIEF : SIRAP IS A PLASTIC PACKAGING COMPANY IN ITALY. THEY WANTED FROM US TO DESIGN FOOD PACKAGING FOR FUTURE FOOD CONSUMPTIONS.
PACKAGING DESIGN 2015-2016
MAIN ACTIVITIES OF COMPANY : COMPANY DOES NOT FOLLOW TRENDS AND MARKET SO THEY PRODUCE SIMPLE SHAPED PLASTIC CONTAINERS. AIM: TO CREATE FUNCTIONAL PACKAGINGS FOR FUTURE USERS. PROCESS: AFTER DEFINING AIM, DID RESEARCH ABOUT FOOD MARKET, TRENDS, WHAT USERS NEED, WHAT IS THE POSSIBLE SOLUTION FOR REDUCING TRASH AND FINDING SUSTAINABLE AND FUNCTIONAL SOLUTIONS BY CREATING MOODBOARDS, SKETCHS AND USING OTHER DESIGN TOOLS. CONCEPT: THERE IS A FOUR CONCEPTS FOR TWO FINAL USERS. ''HANDY AND 'POUCH' ARE FOR PEOPLE ON THE MOVE.''SHAKE IT AND ORIGAMI'' FOR PEOPLE WHO LOVE TO CREATE/ MAKERS. DESIGN: FIRST CONCEPTS, ''HANDY AND POUCH'' WERE DESIGN FOR ADAPTIBILITY, PORTABILITY, TIME MANAGEMENT AND ERGONOMICAL USAGE OF SALAD CONTAINER WHILE PEOPLE ON THE GO. SO, THEY ARE FOR MOSTLY TAKE-AWAY USAGE. SECOND CONCEPTS, ''SHAKE IT AND ORIGAMI'' WERE RE-DESIGNABLE PACKAGINGS ACCORDINGLY IN THE PLACE AS USERS NEEDS. SO,THESE SOLUTIONS OFFER EXPERIENCES, DO IT YOURSELF, FUN AND PERSONAL. OVERALL DESIGN FINISHED WITH SKETCHS.
1
2
9
10 BRIEF ABOUT PROJECT: TO CREATE CONTAINER FOR ARCHEOLOG WHO ARE WORK, LIVE AND DO RESEARCH IN THE CONTAINERS SO IT SHOULD BE ADAPTIBLE FOR ALL USAGE. THE LOCATION OF PROJECT IS ESTABLISHED IN THE ANKARA, TURKEY.
INTERIOR ARCHITECTURE 2011-2015
PROCESS: AFTER DEFINING FIELD, WE DID RESEARCH ABOUT CLIMATE AND USERS NEED. WHAT KIND OF WORKING AREA AND STUFF THEY NEED. SO ALL PLACES DESIGNED ACCORDINGLY THEIR NEED. CONCEPT: THE PLACE WHERE THE CONTAINERS BUILT ARE IN THE SOIL LAND. SO, GROUND CRACK IS THE MAIN INSPIRATION IN THIS PROJECT. THE PROJECT HAS A DIFFERENT LEVEL AS CRACK. DESIGN: THE STRUCTURE OF THE CONTAINERS ARE ON THE METAL CONSTRUCTION TO LIFT UP IT . SUSTAINABILITY IS KEY POINT IN THIS PROJECT SINCE ITS LOCATED IN NATURAL LAND. WE WANTED TO DESIGN SOLAR PANELS AND WATER DISPOSAL COLLECTOR AND RETURNER ON THE SITE. INTERIOR PLACES ARE DESIGNED ACCORDINGLY PRIVATE AND COMMON PLACE USAGE AS NEED OF ARCHEOLOGIST. OVERALL DESIGN CONTAINED TECHNICAL DRAWINGS, 3D MODELLING AND MODEL DESIGN.
11
12
INTERIOR ARCHITECTURE 2011-2015
BRIEF ABOUT PROJECT: TO CREATE STAND FOR MUSIC CLUB IN THE UNIVERSITY CAMPUS. PROCESS: AFTER SELECTING AREA FOR STAND, SEARCHED FOR PORTABLE STAND MATERIALS. CONCEPT: THE RHTYM OF MUSIC IS THE MAIN INSPIRATION THE PROJECT. FLOW OF MUSIC GOES WITH FUNCTIONS AND INTERIOR FLOW AND CIRCULATION. REGULAR REPEATING OF ELEMENTS PROVIDE HELPS STRUCTURE TO STAND. DESIGN: THE STRUCTURE OF THE STAND IS ON THE DEMOUNTABLE AND PORTABLE ELEMENTS LIKE PANELS WHICH EASY TO CARRY AND DEMOUNT. MAIN FUNCTIONS OF PLACE ARE INFORMING STUDENTS ABOUT CLUB AND SELLING ACTIVITIES LIKE CONCERT TICKET. OVERALL DESIGN CONTAINED TECHNICAL DRAWINGS, 3D MODELLING AND MODEL DESIGN.
13
SENA EZGI DUMAN Via Antonio Carnevali 113 20158 - Milano +905319342321
[email protected]
