Relación del gasto en ocio y vacaciones con variables del ciclo de vida del hogar, demográficas, geográficas y económicas

June 1, 2017 | Autor: Idoia Portilla | Categoría: Marketing, Household
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Descripción

Household expenditure in leisure and holidays is related with demographic, geographic and economic characteristics of the household or the main breadwinner. The type of household can also affect the level of spending in leisure, and this classification of the households can be made with models of the household life cycle (HLC). In this paper, the software SPAD is used to apply the methodology of the characterization of the variable. The purpose is analysing the explanatory power of twelve variables over spending in seven categories of the group "Leisure, performances and culture" collected by the “Encuesta de presupuestos Familiares” in Spain. The study confirms the interest of including variables as the number of dependents for the segmentation of consumers of leisure and holidays, but not more complicated variables based in the HLC theory.
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