Publicidad ilícita, productos saludables y autorregulación

This work analyses the unlawful advertising of products with alleged health benefits through the complaints received by the Spanish self-regulatory organization for advertising between 2010 and 2015. A total of 323 complaints are characterised according to the profile of the claimant, the advertiser, the broadcasting media and the decision of the jury. The work also examines the conduct of advertisers, in breach of general advertising regulations on unfair or misleading advertising contents and of specific regulations on the advertising of products with alleged health benefits.