PUBLIC POLICIES AND TERRITORIAL DIMENSION AS DETERMINANT COMPETITIVENESS FACTORS

Public policies, is the principled guide to action taken by the administrative executive branches of the state with regard to a class of issues, in a manner consistent with law and institutional customs. The competitiveness is the ability of a ' company, a public institution or a territory to provide competitive goods or services as well the ability to perform and resist on a competitive market. In the analysis of competitiveness is predominating the orientation towards reducing costs, in order to provide the market best possible price; in reality it is necessary to promote a different competitiveness, with emphasis on factors that generate development, and develop public policies from the territorial dimension, aimed at achieving competitiveness and local development.