Media encoding in science fiction television: Battlestar Galactica as a site of critical cultural production

June 6, 2017 | Autor: Peter Chow White | Categoría: Television Studies, Science Fiction, Production studies, Encoding
Share Embed


Descripción

594031 research-article2015

MCS0010.1177/0163443715594031Media, Culture & SocietyChow-White et al.

Original Article

Media encoding in science fiction television: Battlestar Galactica as a site of critical cultural production

Media, Culture & Society 2015, Vol. 37(8) 1210­–1225 © The Author(s) 2015 Reprints and permissions: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/0163443715594031 mcs.sagepub.com

Peter A. Chow-White Simon Fraser University, Canada

Danielle Deveau

University of Waterloo, Canada

Philippa Adams

Simon Fraser University, Canada

Abstract We examine the television show Battlestar Galactica (BSG) through interviews with creative people working on the show to illustrate the production context of the show and the science fiction (sf) genre. Media scholars suggest sf stories are critical stories about our political systems and our anxieties about new technologies, social change, race, gender, class, and religious conflicts. We investigate constraints and agency in the production of BSG as a site of critical cultural commentary and the politics of racial and gender representation in the series. We find that the creators behind BSG struggle with the moral and political nature of the stories they create, within the constraints of power, social structures, and a neoliberal economy and in doing so actively participate in their own acts of meaning-making in the production process. Keywords Battlestar Galactica, media encoding, production studies, science fiction television

Corresponding author: Peter Chow-White, Simon Fraser University, 8888 University Drive, Burnaby, BC V5A 1S6, Canada. Email: [email protected]

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1211

Chow-White et al.

When showrunner Ron Moore rebooted the Battlestar Galactica (BSG, 1978) series, he wanted to challenge and revise the form and content of science fiction (sf) television. His manifesto, the ‘show bible’, provided a structure for a new type of sf. He aimed to reinvent sf television with BSG and move it from the recipe he helped create on Star Trek: The Next Generation to a grittier, realistic style he saw as more relevant to the world in which we live. According to Moore, BSG would avoid common traits of the sf space opera and introduce realism into the presentation of a fantastic sf world: Most filmed science fiction was very heightened. Characters didn’t really behave like people you and I encounter. The worlds are very fantastic … And there’s all these sort of trappings of the genre that I thought started to overwhelm the story and overwhelm the characters and also started to hold the audience at a distance from the drama. (Moore)

Moore called his new approach naturalistic science fiction. He wanted characters who showed relatable human characteristics and struggled with ethical decisions, sets would be realistic rather than fantastical, and the storylines would mirror issues of social relevance to viewers.1 Moore envisioned the show as a television drama about three-dimensional characters the audience could relate to. Most importantly, Moore’s BSG aimed to address the social and political issues in our world as ‘an allegory for our own society, our own people and it should be immediately recognizable to any member of the audience’ (Moore, 2007: 5).2 Moore’s self-reflexive cultural and political goals for the show align with claims media scholars make about the social relevance of sf as well as underscoring the increasing importance of the role of the showrunner in contemporary television. Scholars argue sf is not only about futuristic stories that take place a long time ago in galaxies far, far away. They are stories about our political systems and our anxieties about new technologies, social change, race, gender, class, and religious conflicts (BenTov, 1995; Inness, 1999; Luckhurst, 2005; Sobchack, 2002; Tulloch and Alvarado, 1983). Moore’s BSG became intimately tied to the societal questions and political climate that characterized the years immediately after 9/11. In communication terms, the team behind BSG worked on the front lines of the encoding of meaning in media texts (Hall, 1980). Numerous studies examine the reception or decoding process of media messages since Hall’s original model, starting with Brunsdon and Morely’s 1978 Nationwide study. Communication scholars have generally focused less on the roles, experiences, and perceptions of the various stakeholders involved in the production of television. From this historical trajectory, a number of scholars have become critical of the cultural studies bias toward the analysis of texts and audiences that excludes the context of media production (cf. Levine, 2001; Lotz, 2004; Murdock, 2003; Wasko and Meehan, 2013). Recent production studies work has focused on the increasing importance of the role of the showrunner (Cornea, 2009; Mann, 2009) and opportunities arising from the changing nature of television platforms (Lotz, 2007). We aim to add to the modest but significant field of production studies, which Mayer et al. (2009) describe as an ‘emerging body of intellectual inquiries’ (p. 6), in order to gain an understanding of how cultural producers engage in media creation. In this article, we examine the encoding process of the sf television text BSG through an analysis of the contributions of actors, writers, and producers who work on the show.

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1212

Media, Culture & Society 37(8)

We conducted in-depth interviews at various locations in Vancouver (where filming was located) between 2007 and 2009 (see Appendix 1 for details on the interviews).3 We chose this show for reasons including the effects of having the decision-making and writing staff based in Los Angeles while production occurred in Vancouver, the charismatic presence of a showrunner like Moore, and considerations that the sf genre adds to production studies analysis. BSG presents an opportunity for social inquiry into a show that is both popular on a niche cable channel and high quality according to TV critics. We argue the production process is a negotiated formation of particular types of socially and historically situated agents, rather than subjects of a multinational media conglomerate machine (Cornea, 2009; Dornfeld, 1998; Mann, 2009; Orter, 2009). We do so by investigating constraints and agency in the production of this particular television show by treating BSG as a site of critical cultural commentary. We present and analyze some of the specific discussions of the politics of racial and gender representation in the series. Our analysis speaks to a tradition of production scholarship which emphasizes the importance of the meaning-making that occurs within the encoding stages of media production (Cornea, 2009; D’Acci, 1994; Levine, 2001; Mann, 2009; Mayer (2011); Pearson, 2010) as well as scholarship that reads the sf genre as offering critical, political commentary on current events and social issues (Hantke, 2010; Kunkel, 2008; Nishime, 2011).

Production studies and media encoding Murdock (2003) argues media production is a site of agency and contestation in the current terrain of cultural labor. This characterization of media production is at odds with scholarship that considers production in relation to the impact of ownership on media texts. However, Caldwell (2006) reminds us that television is not merely an aesthetic and textual object but also an institutional and industrial activity. Far from offering an example of agency and contestation, Caldwell argues that the ‘critical agency’ we attribute to the producers of film and television is actually a corporate textual strategy. While political economy approaches to production have been important in understanding issues such as media ownership at the macro-level, a smaller number of production studies focus on the micro-level of people who work on the sets of television and film. One study that stands out as a model for our examination of BSG is D’Acci’s (1994) work on the production processes in the television show Cagney & Lacey and the intersecting roles and struggles between creators in the production process. Levine (2001) argues that cultural studies scholars must consider more carefully ‘the roles of discourse, knowledge, and daily practice in cultural production’ (p. 67). Notably, the production environment is characterized by Levine and others (Roberts, 2010) as one of ‘constraint’ – through limited time, money, and creative control. However, creators in different parts of production, especially actors, producers, writers, and directors make daily decisions that shape meanings in the media text. Levine (2001) finds meaningmaking processes and critical analysis are relevant to production studies, as those involved in the production process also derive meaning from (and attribute meaning to) their texts and characters: ‘The fact that actors tend to discuss their characters as living beings, often as beings with experiences parallel to their own, is a telling reminder of the fluidity between lived experience and cultural production’ (p. 76). Recent production

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1213

Chow-White et al.

studies that rely on interview and ethnographic ‘set’ studies have found that media practitioners bring varied, complex, and (often) politicized motivations to their creative work (Levine, 2001; Lotz, 2004; Saha, 2012). Furthermore, Caldwell (2008) notes creators analyze texts as part of a marketing strategy that shows critical engagement through behind the scenes specials, DVD commentaries, and entertainment news interviews. The challenge for the academic researcher is to push beyond these ‘back of the DVD interpretations’ in order to uncover deeper, more personal creative motivations. With this in mind, we empirically investigate the politics of making BSG and explore the critical agency of individuals involved in media production. We examine the practical aspects of television production, BSG as a site of political commentary, and the cultural politics of gender and race. Our goal is to understand the motivations, negotiations, and critical intent that operated to ‘encode’ this television text. The interviewees were remarkably candid about the challenges and considerations that impacted production and willingly discussed tensions with networks, disagreements about character development, and frustrations with external pressures on their work lives. However, we also found that interviewees were selective about the issues their metaphors engage with, and at times distanced themselves from controversial discussions, such as those pertaining to racial representations.

Constraints and agency producing BSG Certain organizational constraints impact the decisions that writers make. In the case of BSG, the constraints mentioned most frequently in interviews were notes from different departments and stakeholders and operational constraints caused by the use of both physical and digital props and sets. Once the writers complete a script, a number of stakeholders, including executive producers in Los Angeles and Vancouver, the director, the studio, the network, and departments such as props and costumes, give feedback or ‘notes’ about the story elements and technical and financial feasibility. Showrunner Ron Moore offers this description of the pre-production process: When they get the first draft they are all starting to come up with an initial budget and estimates about where we might shoot this and possible locations, how big the cast is. And then from that point on you are still re-writing the script continually with all the notes from the director and still more notes from the network and the studio and actors and all that. And how do you now carve the script down to something that’s producible in the days allowed for the budget that we’ve been given and that everyone’s happy with. Then you do that with every single episode. (Moore)

At times the negotiations around this process present significant barriers. While filming of individual episodes does occur in sequence, the entire production process for any given episode overlaps a great deal, with episodes being planned and shot before the preceding episodes are through post-production. Writer Jane Espenson explains how practical details can force writers to reconceptualize and revise a script and offer a space for other involved parties to impact the script:

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1214

Media, Culture & Society 37(8)

I had a scene set inside a heavy raider, and [Props said], ‘No, those only exist virtually’. I also had someone in a corridor littered with exploded Centurion parts, and they’re like, ‘Well, Centurions are computer-generated creatures, we don’t have Centurion arms to lie around in the corridor’. (Espenson 2)

These exchanges also illustrate the collaborative nature of television making. In general, these many stages can improve the quality of the production. Some creative conflicts between the network and the producers were not easily resolved. Ron Moore offers an example of a negotiation with executives at SyFy. In one scene, Moore intended to show Adama and Roslin smoking pot. The network refused to allow it, even after Moore offered a number of concessions provided it could still be evident that the actors were actually getting high. When the network again refused to approve the scene, Moore stepped up his negotiation: And I just lost my cool and started yelling at them through the phone and cursing at them and it scared them, totally shocked them. And they said, ‘well, let’s see how that looks in dailies’. And that’s the last conversation I had about it. So, at some point you do have to throw a fucking fit. You know? (Moore)

While this disagreement had the potential to pose a significant standstill, Moore notes that, for the most part, the process is more collegial. Moore argues that ‘you truly have to pick your battles’, commenting that not all notes received from the network are destined to disrupt creative vision. Often, there are ways to address the concerns raised by other parties, and maintain the creative direction of the episode. This is most often how conflicts are resolved – through strategic negotiation, with agents at different production levels having significant say in how the final product is shaped. While writers and executive producers have the most impact on a show’s writing process, there are others who have collaborative impact in certain aspects of production. Notably in our study of BSG, actors discussed having a profound knowledge of their characters, making them sensitive to scenes that produce significant departures from their character arcs. However, there was a clear hierarchy articulated in terms of who had the ability to speak out about the direction of the show and the framing of particular characters. Brad Dryborough, who plays a minor character on the show, said he did not always feel comfortable speaking out. He recalls more established performers, such as Mary McDonnell, being actively engaged in the shaping of their characters and often demanding that scenes be altered to accommodate their personal interpretation of their character. Pearson (2010) noted a similar pattern in the Star Trek franchise, where ‘star’ cast members often had more input in character elements. According to interviewees, the reason that this negotiation can take place is due in large part to the fact that BSG is broadcast on cable rather than network television. This upholds other studies of cable television, which find that cable productions generally come with greater creative autonomy (Perren, 2011). Lotz (2004) finds that while pressures to conform to ‘residual norms’ in television production did still impact decisions, overall cable production teams had significant creative freedom as compared to television production for networks. This point is reiterated by a number of interviewees. For

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1215

Chow-White et al.

example, actor Tahmoh Penikett notes that the types of politically sensitive topics BSG addressed would not be accepted on a major network with a mainstream viewership: This show would not have been made. I don’t think if we got onto network television. Just, you know, the parent companies and what have you, they’re multinational corporations, they don’t want to deal with subjects like this. They would tone us down in a second. (Penikett)

Writer David Weddle similarly claims that the splintering of the audience by cable has produced a space for greater diversity in the range of shows that can be produced. He states that since cable shows don’t presume a mass audience ‘you don’t have to lower your product, your content, to the lowest common denominator’. Like Penikett, Weddle also suggests that BSG could not exist as it does on a major network, where playing to a general and mainstream audience would inhibit the program to a great extent. Weddle’s writing partner Bradley Thompson notes that SyFy consistently allowed BSG to tackle tough subjects, such as suicide bombers and abortion. While other shows might feature this material, the distinction made by our interviewees is that BSG creators try to write narratives that avoid offering moral claims.

BSG as a space of cultural critique BSG creators claim the ethos of creative openness, morally ambiguous storylines, and irreconcilable complexity enables the show to tackle challenging social issues. Showrunner Ron Moore considers social engagement and problematizing notions of good and evil to be cultural goals of the show: ‘I feel like the show is best when it asks questions and doesn’t try to give you what the answers are …’(Moore). Espenson explains that sf offers a ‘thick metaphor’, allowing for fairly explicit critiques to be hidden in fantastical narratives: Oh I think the thicker the metaphor, the more there are robots, or monsters, or big dinosaur puppets […] the more there is eye candy and clear science fiction or fantasy elements, the more you can get away with. In a way, sort of the more heavy handed you can be, the more overt you can be, because people are distracted. (Espenson 1)

In part, this is a continuation of the idea of sf as a genre where cultural critique can be waged directly due to the settings and scenarios inherent in the text. Thompson explains, … the nice thing is, you know, it’s concealed by the blanket of science fiction. ‘Well, it’s not really us doing all of these things, it’s these people on the other side of the universe and their political systems are different and they have this aspect or that aspect, and okay, it makes us uncomfortable, but it isn’t really us’. And of course it is us. (Thompson 1)

While technology is ever-present – in the ships, the cylons, and the weaponry – it is thematically minimized in the show. Thompson explains that the focus is on the human aspects of the narrative such as ‘loyalty and friendship and betrayal and love and revenge and religious fanaticism and political systems and oppression’ – narrative aspects that an emphasis on fantastical technology could easily overshadow.

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1216

Media, Culture & Society 37(8)

BSG is defined by the propensity of the program-makers to push the boundaries of their critical metaphors. An example raised in a number of interviews was a scene in which a human suicide bomber intends to blow up a coffee shop (and with it six cylon engineers). For the show’s creators, this ostensibly terrorist act being carried out by a human (rather than the cylon ‘enemy’) offers a space to empathize with the subject position of the terrorist, complicating our attitudes about the ‘other’ in a post-9/11 context. For writer Weddle, putting the responsibility of terrorist attacks in the hands of one of the show’s heroes produces a complex narrative around notions of resistance and oppression that resonates with present-day geopolitical issues. Weddle explains, I mean the way Al-Qaeda talks about us, the way we often talk about terrorists, we do the same thing. We demonize. We make them less than human. They don’t have the same values; they don’t care about life, etc. What we’re trying to do is not really morally come down and say, you know, make a judgment … But to just examine the issues from odd angles, so that hopefully people would examine them and see them in a fresh light. And argue with each other, amongst themselves, about the morality of things like that. (Weddle 1)

The show’s creators claim that the challenges and issues they portrayed do not directly mirror contemporary geopolitics, instead complicating our perceptions of current events. For BSG writers, constructing the story in a way that raises questions rather than imposes answers allows engagement with the audience and encourages dialogue about critical issues. In essence, the creators express resistance to a one-way reception model for their media product, preferring the idea that meanings are negotiated and plural. The actors also invest this level of critical meaning-making into their interpretations of the show. Actor Grace Park, for example, describes BSG as being about ethical questions: It’s about people being stuck in their patterns, […] and finding all the walls of their own selves until they’re willing to either break them down or to step outside [them]. And it’s about a group of people that are constantly doing that. (Park 1)

These descriptions mirror critical readings that an academic textual analysis might offer. Notably, the creators also engage in this type of ‘reading’. They clearly imbue their cultural work with social and political meanings – not just making a show, but engaging in a form of cultural critique. Weddle and Thompson both echoed Moore’s BSG show bible during their respective interviews, noting that sometimes people make bad decisions for good reasons, or good decisions for bad reasons. This embedded narrative ideal frames the way that writers discuss their show as a critical text. As a space of cultural critique, BSG is set slightly apart from contemporary issues, with creators careful to state that the critique is not directly applicable. This displacement is an important one for the individuals we interviewed. While the politics of BSG are self-evident, the interviewees often reiterated that no direct statements of judgment or morality are made. Despite the show’s engagement in challenging, politicized subject matter, the interviewees make a case for the show’s political neutrality. This resistance toward expressions of explicit politics is most evident in interviews where the creators are pushed on contemporary issues such as the portrayal of racialized and gendered identities in popular media.

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1217

Chow-White et al.

Narratives of ‘gender neutrality’ and ‘agro-masculinity’ Similar to our discussions above, show creators viewed the narratives on BSG as a site to engage with gender and racial representations. Interviews with show creators illustrate a clear sense they are producing roles for women which offer unprecedented equality of representation in terms of visibility, heroism, and physicality. The portrayal of women in sf is an issue addressed by many scholars throughout the history of the genre on screen and off. For example, Larbalestier’s (2002) work on women and ‘battle of the sexes’ stories in sf literature documents limiting and problematic women characters in sf literature from the 1920s onwards. On screen, Inness (1999) argues roles for women in sf were limited portrayals historically. They appeared on screen ‘as little more than curvaceous sex kittens, just waiting to seduce or be rescued by the next man who landed on their planet’ (p. 103). The Barbarella character was a quintessential sf woman from the 1960s. Inness (1999) finds a shift in the 1970s, where modern sf heroines became increasingly portrayed as tough, capable, and powerful leaders. This trend continues with the women in BSG, who in many cases have full and complex character development. Sharp (2010), for example, concludes that Starbuck’s character development ‘from a simple masculine woman into a violent, nurturing, loyal, treacherous, intuitive, empirical and decidedly unformulaic character’ (p. 76) brings new life and power to the character of the sf soldier and the sf woman. Moore suggests that producing quality roles for women was part of his creative vision early in the development of BSG when he controversially changed the gender of the pilot Starbuck from male to female: The [original] rapscallion Starbuck just seemed like such a cliché and I didn’t know what to do with that. As soon as she became a woman, it was just a different dynamic. It was like a different thing. I expanded it out … So it was truly a gender-neutral world that didn’t play those games. (Moore)

Moore’s switching two of the characters, pilots Boomer and Starbuck, from male to female received serious pushback from male fans and the original Starbuck actor, Dirk Benedict. The blogs lit up almost immediately with abusive responses from fans. Moore was referred to as ‘she-male’ and the women were referred to condesendingly as ‘girls’ and labeled ‘butch’ (Mainon and Ursini, 2006). Benedict (2004) wrote an essay on his website called ‘Lost in Castration’, where he lambasted the show and noted the male characters had become ‘weak’ and the female characters ‘decisive, bold, angry as hell’. Kungl (2008) attributes this response in part to be a reaction to not just a woman playing a role usually played by men, as Captain Janeway’s character in Star Trek: Voyager, but instead a woman playing what was previously a specific man’s role. This reaction reinforces the extent to which critical engagement with gender norms in television operates as a necessary and challenging path for Moore and his collaborators. Writer Jane Espenson highlighted how Moore outlawed the term ‘bitch’. She argues this shows the extent to which BSG offers a critical attitude toward gender relations. Moore added,

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1218

Media, Culture & Society 37(8)

The 12 colonies don’t seem to have been very patriarchal. It seems to have been a very genderequal sort of society. So that sort of informed how we look at the world and how we look at our characters. […] I have never seen that tendency on this show, to weaken female characters. (Moore)

Actors contributed to this dynamic. Espenson notes actor Mary McDonnell, who plays President Roslin, was very protective of her character as an example of the effects of having a male-dominated writing staff upon character development. A number of interviewees mentioned McDonnell’s careful crafting and control of her character discussing how McDonnell fought to ensure that her character was being presented appropriately and demanded changes to scenes when she felt her character played into patriarchal gender dynamics. While men working on the show made an effort to produce a gender positive television world, McDonnell’s policing of the power dynamics between her character and other characters indicates that the show’s creators were not always successful in their development of female characters (Russo, 2007). In this context, the lack of representation in the writers’ room contributes to a lack of transformative critical politics in the show. While Park speaks encouragingly about the roles for women, she expresses some misgivings about the way that creators characterize ‘gender neutrality’. Specifically, she argues the entire series is characterized by an ‘agro-masculinity’, and that all characters, whether male or female, play into this angry, aggressive masculinity. For her, this leaves little space for other types of gender performance or non-violent performances of strength. Park describes a tendency in which ‘neutrality’ essentially equates to assimilating to the dominant culture – in this case, a violent, militaristic masculinity. Notably, not all participants considered this kind of strength distinctly masculine. For example, Espenson describes a memorable moment early in the series where fighter pilot Starbuck’s ship crashes: … she’s sitting there and her hand is cut and burned, and she’s trying to get her glove off … she’s trying to pull her glove off with her teeth. You rarely see an injured woman who isn’t collapsing and crying, but who is dealing with the wound in a very practical way while clearly in great pain. There was just something so strong about that. (Espenson 2)

For Espenson, Starbuck’s actions in this scene stand as an example of the series’ dedication to strong representations of women.

‘Race is not a factor in Galactica’: writing color-blind and critical encoding by actors We found less consistency among the interviewees when we asked about the role of race in creating the show. Some saw the characters on the show as directly engaging in the politics of racial representation. This was especially the case among actors. Others, usually writers, did not agree that the show directly addresses issues of race. The interviewees generally agreed ‘race’ is represented as humans and cylons: ‘we would never think of robots as a race. But in our world of Battlestar, it’s really a metaphor for all the different

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1219

Chow-White et al.

races or ethnicities’ (Park 2). Some of the interviewees tended to be reluctant to delve directly into the politics of racial representation. For example, writer Thompson claims, ‘race is not a factor in Galactica’. This reluctance to engage with race in contemporary Earth terms is reflected in many of the interviews. Writers and casting directors working in the upstream part of the creative process convey a commitment to the relations of racial representation in terms of on-screen diversity. The actors we interviewed shared this view. However, some, mainly from minority groups, viewed their individual roles and work as directly challenging traditional norms of racial identity. Weddle states that racial divisions are played out between the various human colonies (through elements of speech, class, and religion), but that these tensions are never related to contemporary Earth definitions of race, such as skin color: So we address those issues in a one-step removed … which I think is great. If you start writing in our earthly terms, you know, all the baggage of the history of various ethnic groups gets dragged into it. […] When you take it one step removed in another universe, I think it has a way of throwing it in high relief so you can examine it in a fresher, clearer perspective perhaps. (Weddle 1)

In terms of the relations of representation (Gross, 2001; Hall, 1996; West, 1990), we find significant diversity in BSG when we consider the supporting cast and major onscreen roles. The show’s cast is more diverse than much other mainstream television programming at the time. Lauer (2007) explains the politics of difference between humans and cylons is often represented in ‘us’ versus ‘them’ racialized terms. However, interviewees claimed an explicit goal of the show is color-blindness while acknowledging the parallel goal of an ethnically diverse cast. Actor Tahmoh Penikett sees the diversity of the cast as a potentially transformative contribution to media representation: If you look at our cast we have a South African girl, Kandyse McClure, we’ve got a Korean who’s one of the leads, we’ve got Edward James Olmos who’s a Latino, you know, from East LA … I think it’s great that our show’s received the critical acclaim it has and is such a quality show with such a diverse, ethnically diverse cast. We’re actually really getting represented and I can’t help but believe that that’s going to change things a lot. (Penikett)

This type of on-screen diversity is similar to an approach taken up in the prime time drama Grey’s Anatomy where the show’s creator argues that race was never a casting consideration, and that characters were not framed according to race within the series (Long, 2011). Long (2011) adds race-blind casting is not always as progressive as it sounds because it ‘ignores intersectional specificities among groups of men and women and the systemic power relations through which these differential experiences are produced and maintained’ (p. 1079). By pursuing a strategy of ‘color-blindness’ in their portrayals of race, BSG’s creators run the risk of falling into representations that can be highly problematic when read on today’s terms (Nakamura, 2007; Nishime, 2011). Nakamura (2007) points to a stereotypical representation of Asian identity in a scene where Park’s character literally interfaces with the computer system by inserting a communication cable into her arm. When we showed Nakamura’s critique to writers Weddle, Thompson, and Espenson, they tended to disagree with it. Weddle strongly resisted

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1220

Media, Culture & Society 37(8)

Nakamura’s reading of the scene as a reinforcement of Asian stereotypes (vis-a-vis computing knowledge). He argues, We play our universe as if there is no … skin color and whether someone is of Asian background or African American. Of course, they wouldn’t be African American from our colonies, but black or Asian or Hispanic. The society is color-blind in that sense. (Weddle 2)

Weddle reiterates that the series is not an allegory for contemporary American race relations. He argues that Sharon is not meant to represent Asian American experience, but could be substituted for any ethnic group. Espenson understood how Nakamura could come to her analysis. However, she ultimately rejected the racial reading of the scene and argued that it is problematic to impose the actor’s Asian identity onto an analysis of her actions. Actor Grace Park who plays the human/cylon Sharon has a different take on how she plays the role. She views her engagement with the character as challenging racial (and gender) stereotypes and a mode of critical encoding: I feel like I’ve always played her a little bit more setback because of her situation she is a Cylon. I find that it’s unique to have a person like her out there a lot, and plus being Asian and that’s like a different take on it, we don’t have a lot of the typical Asian stereotypes associated with it that we might be willing to play with if it wasn’t a spaceship right so I think in that way its unique, but at the same time she’s exploring a lot of these things that people explore on their own anyway but without using the Chinese, Korean, Vietnamese as a background or back drop, I think it makes it fresh yet totally accessible. (Park 3)

These differing responses to Nakamura’s arguments illustrate how much room there is for interpretation by individuals of the intersections of race and the production process, further underscoring the range of individuals who contribute to the work of meaningmaking in the process of television production. The interviews show a concerted effort to cast for diversity. For example, Moore said they noticed some days there were ‘an awful lot of white faces on set’. They made conscious efforts to hire background characters to avoid ‘casting too strongly in one direction’ as he put it. The producers did run into some location-based problems in terms of their color-blind casting objectives in that diversity in Vancouver, BC, is quite different than diversity in Los Angeles: … some of it is just the fact that you are doing it in Canada. Which it is just, it doesn’t have like a huge African, African Canadian population to draw from. So sometimes that is limiting your pool, but there is a larger Asian pool in some … casting sessions than others. Some of it is just specific to the locale. (Moore)

In this way, the differences between the writing context (Los Angeles) and filming context (Vancouver, BC) did play out in the look of the show in some ways, reflecting the different cultural frameworks of diversity between Americans and Canadians. Scholars of BSG often praise the show for engaging in challenging issues; however, we found the series falls short in some ways on issues of race and ethnicity. In terms of the relations of representation, the show has a diversity of actors in on-screen roles.

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1221

Chow-White et al.

However, in terms of the politics of representation, some creators do not engage (at least directly) with racial issues in the same manner as gender, and indeed are highly resistant to critical race readings of the show.

Conclusion Interviews show complex and ongoing negotiations between the social agents at work in the creation of BSG. When discussing television, whether sf or not, it is important to remember that we are not just talking about texts. Such programs involve situated actors who inhabit political economic spaces. Creators struggle with the moral and political nature of the stories they create within the constraints of social structures and social relations. In doing so, they actively participate in their own acts of meaning-making in the production process. BSG was also an emergent field of practice where the negotiations between the various cultural producers over media encoding were complex, sometimes contradictory, and revealing of the network of social relations producing media. We found that this program does not offer a clear master code for its metaphors. Our interviewees produced readings of their stories, characters, and metaphors, and at times were resistant to alternative readings that offered to destabilize their own media encodings. Scholars and interviewees agree the metaphor of sf enables critical engagement with sensitive contemporary political and social issues by creating a cultural distance between the ‘real’ world and the imagined world. Our interviews show how the various creators were aware of this mechanism and used it to work on issues of gender, religion, and the war on terror. However, that same distance also enabled a disengagement with other critical issues, such as race. We found much more variance in how the writers, actors, and producers viewed the role of race in the show. Actors Grace Park and Tahmoh Penikett saw their characters and the show as opportunities to challenge and break stereotypes at the level of the politics of representation. Others tended to engage racial politics of the show more in terms of casting and diversity at the level of the relations of representation. The value in BSG is in its contribution to a shift toward what Moore describes as ‘naturalistic science fiction’. The BSG writers have created stories that challenge and confront viewers’ preconceived notions about war, terror, and resistance without providing easy answers. As Espenson puts it, ‘… you never feel like you’ve been handed a moral cheat sheet’. What is clear from this study is that the meaning-making or encoding process is a complicated one, with many agents actively negotiating meaning throughout the complex and often hectic process of production. BSG is part of a turning point in cable television in the 2000s. Audiences expect more from the content they choose to consume. There becomes a higher threshold of allowable risk in the representations and issues creators wrestle with. The creative vision from showrunner Ron Moore detailed his goals in the show bible. This concrete attempt to address issues of representation is important for how we study and understand the television landscape. As the role of the showrunner becomes more important to the brand of a show, the presence or absence of a progressive show bible is something to be interrogated in future studies. As encoders of cultural texts, the writers, actors, and producers of BSG provide a valuable source for critical cultural discussions. The production studies

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1222

Media, Culture & Society 37(8)

scholar must also remain cognizant that these creators do not exist outside of the social structures in which they produce their work. While they may appear to be cultural critics, they are also participants in a production process with a range of economic, social, political, and cultural aims. Within this process, they are both constrained by production structures, as well as the conscious and unconscious knowledges, biases, and goals of all participants. Television production exists on a cyclical apparatus of creation, interpretation, and recreation in which we work to understand society further, so it is vital that work continues to be done here. If we are to understand what work television does to reinscribe flawed or problematic understandings of race and gender, scholars must continue to push for more critical and nuanced investigations of the process of popular media encoding. The resistant conversations we had with writers about critical readings of race in BSG, as well as overt discussions of how to portray women on screen, illustrate that the encoding process is very much a product of the people involved at the day-to-day level of television production that have the most impact in how and what representations and conversations happen on screen, whether in sf or any other genre. Funding This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.

Notes 1.

Moore attached a show bible to scripts for the 2003 miniseries (See also Marshall and Potter, 2008). The document is an extended essay that sets out the values, goals, and practical approaches to making ‘naturalistic science fiction’. 2. Moore’s naturalistic sf may be similar to what is termed ‘soft sf’ (in opposition to ‘hard sf’). Hard sf is characterized by a distinct and strict relationship with contemporary science, using this as a basis for the technology and rules within a sf world. Acknowledging this, we would like to avoid debates of what type of sf BSG is considered, choosing to agree with Cramer (2003), who notes that ‘by studying hard sf, we implicitly accept the need of a sub genre and its accompanying baggage’ (p. 188). Therefore, we have left the definitions of the type of sf up to Moore, as a way of showcasing and examining his philosophy for running BSG, representing his thoughts on the matter as a producer of media within the sf genre. 3. The lead author conducted the interviews and all authors contributed to the analysis. The researcher asked all interviewees whether they wanted to participate anonymously or to be identified during the process of informed consent. All participants agreed to be identified. This did not seem to be a major issue for them because they interact with news and entertainment media on a regular basis and are a skilled population in public identity management. Considering the highly public nature of the show and the small and visible research population, it would be difficult to disguise the show or population. The researchers’ institutional ethics review approved the informed consent and identification of participants (SFU DORE Approval #38369).

References Benedict D (2004) Lost in castration. Available at: http://www.dirkbenedictcentral.com/home/ articles-archive.php

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1223

Chow-White et al.

Ben-Tov S (1995) The Artificial Paradise: Science Fiction and American Reality. Ann Arbor, MI: University of Michigan Press. Brunsdon C and Morely D (1978) Everyday Television: Nationwide. British Film Institute. Caldwell JT (2006) Critical industrial practice: branding, repurposing, and the migratory patterns of industrial texts. Television & New Media 7: 99–134. Caldwell JT (2008) Production Culture: Industrial Reflexivity and Critical Practice in Film and Television. Durham, NC and London: Duke University Press. Cornea C (2009) Showrunning the Doctor Who franchise: a response to Denise Mann. In: Mayer V, Banks M and Caldwell JT (eds) Production Studies: Cultural Studies of Media Industries. New York and London: Routledge, pp. 115–122. Cramer K (2003) Hard science fiction. In: James E and Mendlesohn F (eds) The Cambridge Companion to Science Fiction. Cambridge: Cambridge University Press, pp. 186–196. D’Acci J (1994) Defining Women: Television and the Case of Cagney & Lacey. Chapel Hill, NC and London: University of North Carolina Press. Dornfeld B (1998) Producing Public Television: Producing Public Culture. Princeton, NJ: Princeton University Press. Gross L (2001) The paradoxical politics of media representation. Critical Studies in Media Communication 18(1): 114–118. Hall S (1980) Encoding/decoding. In: Hall S, Hobson D, Love A, et al. (eds) Culture, Media, Language. London: Hutchinson, pp. 128–138. Hall S (1996) New ethnicities. In: Morely D and Chen K-H (eds) Stuart Hall: Critical Dialogues in Cultural Studies. London: Routledge. Hantke S (2010) Bush’s American and the return of Cold War science fiction: alien invasion in Invasion, Threshold, and Surface. Journal of Popular Film & Television 38(3): 143–151. Inness SA (1999) Tough Girls: Women Warriors and Wonder Women in Popular Culture. Philadelphia, PA: University of Pennsylvania Press. Kungl C (2008) Long live Stardoe! Can a female Starbuck survive? In: Potter T and Marshall CW (eds) Cylons in America: Critical Studies in Battlestar Galactica. New York: Continuum, pp. 198–209. Kunkel B (2008) Dystopia and the end of politics. Dissent 55(4): 89–98. Larbalestier J (2002) The Battle of the Sexes in Science Fiction. Middletown, CT: Wesleyan University Press. Lauer JA (2007) ‘They finally killed off Kat’: Battlestar Galactica and the limits of its politics. FlowTV, vol. 5, no. 6, 12 January. Available at: http://flowtv.org/2007/01/they-finally-killedoff-kat-battlestar-galactica-and-the-limits-of-its-politics/ Levine E (2001) Toward a paradigm for media production research: behind the scenes at general hospital. Critical Studies in Media Communication 18(1): 66–82. Long A (2011) Diagnosing drama: Grey’s Anatomy, blind casting, and the politics of representation. The Journal of Popular Culture 44(5): 1067–1084. Lotz AD (2004) Textual (im)possibilities in the U.S. post-network era: negotiating production and promotion processes on lifetimes’ any day now. Critical Studies in Media Communication 21(1): 22–43. Lotz AD (2007) The Television Will Be Revolutionized. New York and London: New York University Press. Luckhurst R (2005) Science Fiction. Cambridge: Polity Press. Mainon D and Ursini J (2006) The Modern Amazons: Warrior Women On-Screen. Newark, NJ: Limelight Editions. Mann D (2009) It’s not TV, it’s brand management TV: collective author(s) of the lost franchise. In: Mayer V, Banks M and Caldwell JT (eds) Production Studies: Cultural Studies of Media Industries. New York and London: Routledge, pp. 99–114.

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1224

Media, Culture & Society 37(8)

Marshall CW and Potter T (2008) ‘I see the patterns’: Battlestar Galactica and the things that matter. In: Potter T and Marshall CW (eds) Cylons in America: Critical Studies in Battlestar Galactica. New York: Continuum, pp. 1–10. Mayer V (2011) Below the Line: Producers and Production Studies in the New Television Economy. Durham, NC and London: Duke University Press. Mayer V, Banks M and Caldwell JT (2009) Introduction. In: Mayer V, Banks M and Caldwell JT (eds) Production Studies: Cultural Studies of Media Industries. New York and London: Routledge, pp. 1–12. Moore R (2007) Battlestar Galactica Series Bible, 4th edn. Unpublished. Murdock G (2003) Back to work: cultural labor in altered times. In: Beck A (ed.) Cultural Work: Understanding the Cultural Industries. London: Routledge, pp. 15–36. Nakamura L (2007) Yellow fever: born digital on Battlestar Galactica. media res: a media commons project, 9 July. Available at: http://mediacommons.futureofthebook.org/imr/2007/07/09/yellow-fever-born-digital-on-battlestar-galactica Nishime L (2011) Aliens: narrating U.S. global identity through transnational adoption and interracial marriage in Battlestar Galactica. Critical Studies in Media Communication 28(5): 450–465. Orter S (2009) Studying sideways: ethnographic access in Hollywood. In: Mayer V, Banks M and Caldwell JT (eds) Production Studies: Cultural Studies of Media Industries. New York and London: Routledge, pp. 175–189. Pearson R (2010) The multiple determinants of television acting. In: Cornea C (ed.) Genre and Performance: Film and Television. Manchester: Manchester University Press, pp. 166–183. Perren A (2011) In conversation: creativity in the contemporary cable industry. Cinema Journal 50(2): 132–138. Roberts JP (2010) Revisiting the creative/commercial clash: an analysis of decision-making during product development in the television industry. Media, Culture & Society 32(5): 761–780. Russo JL (2007) Battlestardom: conversations with Mary McDonnell. FlowTV, vol. 7, no. 14, 19 December. Saha A (2012) ‘Beards, scarves, halal meat, terrorists, forced marriage’: television industries and the production of ‘race’. Media, Culture & Society 34(4): 424–438. Sharp PB (2010) Starbuck as an ‘American Amazon’: captivity narrative and the colonial imagination in Battlestar Galactica. Science Fiction Film and Television 3(1): 57–78. Sobchack V (2002) Screening Space: The American Science Fiction Film. New Brunswick, NJ: Rutgers University Press. Tulloch J and Alvarado M (1983) Doctor Who: The Unfolding Text. New York: St Martin’s Press. Wasko J and Meehan E (2013) Critical crossroads or parallel routes?: political economy and new approaches to studying media industries and cultural products. Cinema Journal 52(3): 150– 157. West C (1990) The new cultural politics of difference. In: Ferguson R, Gever M, Minh-Ha TT, et al. (eds) Out There: Marginalization and Contemporary Cultures. Cambridge: MIT Press, pp. 19–38.

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

1225

Chow-White et al. Appendix 1 List of interviews Creator

Role(s) in production

Interview date

Location

Campbell, Paul (1) Dryborough, Brad (1) Espenson, Jane (1) Espenson, Jane (2) Moore, Ron

Actor Actor Writer; Executive Producer

2 November 2007 17 September 2009 2 October 2007 16 October 2007 4 September 2007

Phone In person Phone In person Phone

9 November 2007 26 February 2008 8 December 2008 8 November 2007 21 September 2007 28 October 2007 18 September 2007 28 October 2007

In person In person In person In person Phone In person Phone In person

Park, Grace (1) Park, Grace (2) Park, Grace (3) Penikett, Tahmoh Thompson, Bradley (1) Thompson, Bradley (2) Weddle, David (1) Weddle, David (2)

Showrunner; Writer; Director; Executive Producer Actor

Actor Writer; Executive Producer Writer; Executive Producer

Downloaded from mcs.sagepub.com at SIMON FRASER LIBRARY on March 15, 2016

Lihat lebih banyak...

Comentarios

Copyright © 2017 DATOSPDF Inc.