Lealtad en el Aire: Factores Reales y Ficticios de la Formación de Lealtad del Pasajero de Líneas Aéreas 1

Passenger loyalty has grown in importance in international commercial airlines services, mainly because of the crisis affecting the tourist sector in later years and an i ncreased competition among the service providers in a shrinking mar ket. As a consequence, there is more promotion of this service and ther e is an emphasis on the company programs aiming at generating