La ciudadanía andaluza: consumo de medios e información política
Descripción
ANUARIO POLÍTICO DE ANDALUCÍA
20 12
1 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
ANUARIO POLÍTICO DE ANDALUCÍA_2012 Coordinadores Juan Montabes Carmen Ortega Ángel Valencia
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ÍNDICE
PRESENTACIÓN, Mercedes de Pablos Candón_6 INTRODUCCIÓN, Juan Montabes Pereira y Carmen Ortega Villodres_9
3. LOS PROCESOS_143 LAS ELECCIONES AUTONÓMICAS ANDALUZAS DE 25 DE MARZO DE 2012, Carmen Ortega Villodres y José Manuel Trujillo Cerezo_144
1. LAS INSTITUCIONES POLÍTICAS_15 EL PARLAMENTO DE ANDALUCÍA, Agustín Ruíz Robledo y Giselle García Hípola_16 EL PRESIDENTE DE LA JUNTA
CAMPAÑAS ELECTORALES EN ANDALUCÍA: LOS COMICIOS AUTONÓMICOS DE 2012, Juan Montabes Pereira y Giselle García Hípola_169
Y EL GOBIERNO, Juan Montabes Pereira y Santiago Delgado Fernández_31 EL DEBATE SOBRE EL ESTADO AUTONÓMICO. EL CONTEXTO,
4. LA CRISIS Y LA DEMOCRACIA EN ANDALUCÍA EN 2012, Ángel Valencia Saiz y Rafael Vázquez García_189
Gerardo Ruiz-Rico Ruiz_49 EL DEBATE SOBRE EL ESTADO AUTONÓMICO. LAS PROPUESTAS DESDE ANDALUCÍA, Miguel Agudo Zamora_60 2. LOS ACTORES_70 LOS PARTIDOS POLÍTICOS ANDALUCES EN 2012. CONTINUIDADES Y CAMBIOS TRAS UN AÑO DECISIVO, Javier Torres Vela y José Manuel Trujillo Cerezo_71 LA CIUDADANÍA ANDALUZA: CONSUMO DE MEDIOS E INFORMACIÓN POLÍTICA, Francisco Javier Alarcón González_104 LA OPINIÓN PÚBLICA ANDALUZA EN 2012: ACTITUDES Y EXPRESIONES, Ángel Cazorla Martín e Inmaculada Szmolka Vida_124
5 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
5. CRONOLOGÍA, Francisco Camas García_214
ANUARIO POLÍTICO DE ANDALUCÍA _2012
LA CIUDADANÍA ANDALUZA: CONSUMO DE MEDIOS E INFORMACIÓN POLÍTICA
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1. Introducción
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10 5 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
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Tabla 1. Consumo de medios en Andalucía (2012) Prensa diaria
Revistas
Radio
Televisión
Internet
Almería
25,72
42,73
59,82
90,01
44,53
Cádiz
31,42
46,28
59,59
85,66
46,48
Córdoba
29,68
45,01
53,05
92,23
48,65
Granada
28,44
42,64
60,01
92,57
40,46
Huelva
25,53
36,11
55,85
90,43
46,3
Jaén
23,45
37,72
60,72
98,69
40,52
Málaga
21,95
40,81
53,02
83,18
40,97
Sevilla
27,21
36,34
61,18
86,64
48,79
Andalucía
26,64
40,81
57,96
88,49
44,82
España
35,47
44,83
61,89
88,76
47,39
FUENTE: EGM 2012.
Tabla 2. Evolución de las audiencias de la radio (2008-2012) 2008
2009
2010
2011
2012
Almería
49,29
48,32
59,62
61,76
59,82
Cádiz
53,95
55,09
51,98
57,17
59,59
Córdoba
48,32
58,14
58,67
60,4
53,05
Granada
47,12
44,53
52,59
55,79
60,01
Huelva
46,33
54,52
53,95
55,32
55,85
Jaén
51,67
48,21
44,69
58,53
60,72
Málaga
53,54
46,83
47,4
49,07
53,02
Sevilla
56,49
54,93
59,34
63,58
61,18
Andalucía
52,11
51,44
53,63
57,58
57,96
España
54,79
55,18
56,48
58,73
61,89
FUENTE: elaboración propia a partir de EGM 2012.
10 6 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
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Almería
24,96
42,78
59,82
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26,12
38,71
59,59
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26,06
33,98
53,05
Granada
25,8
38,01
60,01
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27,14
33,79
55,85
Jaén
37,55
33,91
60,72
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37,39
53,02
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26,39
40,53
61,18
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37,98
57,96
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61,89
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10 7 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
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Tabla 4. Principales audiencias de radio (2012) España
Andalucía
Almería
Cádiz
Córdoba
Granada
Huelva
Jaén
Málaga
Sevilla
Ser
12,17
10,99
8,73
9,91
11,21
9,06
16,6
18
8,12
11,85
Cope
4,19
3,66
1,54
3,58
3,49
3,02
2,89
5,66
4,07
4,04
Onda Cero
6,15
6,2
9,22
5,38
6,43
8,56
4,81
3,97
4,5
7,01
Rne
3,72
2,24
1,1
2,63
2,49
2,53
2,79
4,56
1,48
1,87
Canal Sur R.
0,81
4,5
5,73
6,05
4,29
2,75
3,96
5,66
3,55
4,56
C40
9,16
9,73
16,4
12,42
9,18
6,39
4,34
12,8
8,16
9,24
Dial
5,83
6,68
3,34
10,32
7,45
6,22
1,51
6,25
5,74
7,83
C100
3,96
2,87
6,36
1,18
2,68
3,09
1,71
3,34
3,43
2,32
Radio Olé
1,11
2,57
0
2,72
2,25
1,71
1,64
1,26
2,23
4,94
Máxima FM
1,92
1,92
0
0,15
0
1,04
0,41
0,58
2,44
5,4
Canal Fiesta
0,75
4,2
6,58
6,05
6,91
5,73
7,13
2,1
2,08
2,04
Kiss FM
2,52
2,51
1,1
3,5
0,7
0,33
2,79
4,29
2,36
3,62
Europa FM
4,73
6,9
5,76
2,09
5,4
10,7
15,93
3,57
8,21
6,72
Radio Marca
1,54
1,42
1,85
2,19
0,8
0
0,54
0
1,98
1,99
FUENTE: elaboración propia a partir de EGM 2012.
Tabla 5. Consumo de televisión (2012) Total nacionales
Total autonómicas
Temáticas
Temáticas pago
TV locales
Total TV
Almería
73,92
23,08
35,5
5,48
0,33
90,01
Cádiz
67,55
27,39
41,14
9,93
0,76
85,66
Córdoba
75,24
34
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1,09
92,23
Granada
70,94
31,14
40,78
5,02
0,79
92,57
Huelva
66,58
24,94
41,38
5,53
1,07
90,43
Jaén
79,19
43,25
41,49
7,81
1,18
98,69
Málaga
65,34
18,77
36
2,87
1,6
83,18
Sevilla
66,61
18,32
39,41
6,88
0,99
86,64
Andalucía
69,4
25,44
38,67
6,4
1,03
88,49
España
68,97
18,5
37,02
5,99
1,19
88,76
FUENTE: elaboración propia a partir de EGM 2012.
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Tabla 6. Principales audiencias de televisión (2012) La 1 de TVE
La 2 de TVE
Antena 3
Tele 5
Cuatro
La Sexta
Canal Sur
Canal 2 Andalucía
Almería
28,58
4,6
32,15
32,23
8,53
6,98
21,4
1,68
Cádiz
24,72
2,27
31,87
29,87
14,02
8,36
27,2
1,88
Córdoba
30,49
3,78
32,92
31,39
9,9
12,39
34
2,84
Granada
27,34
7,36
33,02
24,3
7,12
5,41
30,69
1,35
Huelva
17,41
2,92
38,36
25,84
15,03
5,35
24,46
0,47
Jaén
29,27
6,74
39,54
28,98
15,47
8,83
40,92
1,25
Málaga
23,78
8,26
24
24,83
8,17
7,66
18,54
0,31
Sevilla
18,09
4,99
27,65
29,16
8,92
2,92
17,12
1,11
Andalucía
24,09
5,36
30,63
28,12
10,28
6,78
24,69
1,28
España
27,04
4,33
26,97
26,86
11,69
9,7
4,52
0,23
FUENTE: elaboración propia a partir de EGM 2012.
Tabla 7. Evolución de las audiencias de la prensa diaria (2008-2012)
L
2008
2009
2010
2011
?
F
Almería
30,12
23,46
27,09
21,42
25,72
Cádiz
37,06
27,29
28,34
31,3
31,42
Córdoba
33,85
31,4
27,05
32,26
29,68
Granada
30,67
28,71
@
=
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=
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F
E
=
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B
L
E
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28,44
34,27
24,93
26,64
21,74
25,53
Jaén
19,85
27,86
18,9
20,8
23,45
Málaga
32,49
28,97
29,33
24,03
21,95
Sevilla
38,38
32,5
26,99
26,39
27,21
Andalucía
33,34
28,7
26,73
26,34
26,64
España
41,94
39,42
37,02
36,5
35,47
A
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110 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
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FUENTE: elaboración propia a partir de acumulados EGM.
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2012 @
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A
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2012
2011
Diferencia %
ABC (Andalucía)
40.579
54.502
-25,54
El Mundo (Andalucía)
27.265
34.098
-20,03
El País (Andalucía)
31.542
35.563
-11,3
Ideal
25.155
27.598
-8,85
Diario Sur
22.803
25.031
-10,82
Diario de Sevilla
15.732
17.641
-8,9
Diario de Cádiz
16.743
19.715
-15,07
Córdoba
9.995
11.139
-10,27
Málaga Hoy
8.383
6.067
38,17
La Voz de Almería
7.075
8.704
-18,71
El Correo de Andalucía
5.891
9.150
-35,61
Huelva Información
6.356
6.425
-1,07
Diario de Jerez
5.666
6.267
-9,58
La Voz de Cádiz
4.660
5.421
-14,03
Jaén
5.199
6.201
-16,15
La Opinión de Málaga
3.952
6.562
-39,77
Granada Hoy
3.700
4.065
-8,97
Diario de Almería
3.266
3.685
-11,37
Europa Sur
2.929
3.258
-10,09
La Razón (Andalucía)
1.689
2.193
-22,98
El Día de Córdoba
1.682
2.068
-18,66
111 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
I
C
=
Q
A
H
T
Tabla 8. Difusión de los diarios de Andalucía (2011-2012)
FUENTE: elaboración propia a partir de OJD, 2012.
A
?
A
Tabla 9. Evolución de la distribución de la prensa gratuita en Andalucía Cabecera
Provincia
2011
2012
20 Minutos
Ed. Sevilla
36.248
32.555
20 Minutos
Ed. Málaga
26.800
21.901
VIVA
Ed. Sevilla
23.312
17.148
VIVA
Ed. Cádiz
9.938
12.312
20 Minutos
Ed. Córdoba
9.768
9.533
20 Minutos
Ed. Granada
9.761
9.527
VIVA
Ed. Jerez
9.186
8.158
VIVA
Ed. Jaén
7.154
6.195
VIVA
Ed. Huelva
6.479
5.986
VIVA
Ed. Campo de Gibraltar
7.842
5.655
20 Minutos
82.577
73.516
VIVA
63.911
55.454
TOTAL CABECERAS
146.488
128.970
FUENTE: elaboración propia a partir de OJD - PGD, 2012.
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11 2 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
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11 3 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
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Tabla 11. Visitas a las ediciones digitales de los diarios andaluces en 2012 Navegadores únicos
Visitas
Paginas
El Mundo-Andalucía
60.920
65.776
117.535
Diario de Sevilla
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53.814
165.137
Diario de Cádiz
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46.469
164.713
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27.244
82.868
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15.269
31.242
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16.752
51.379
El Mundo-Málaga
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13.182
20.828
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13.678
33.019
Europa Sur
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13.689
51.679
Huelva Información
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11.341
34.906
El Mundo-Sevilla
9.361
9.820
15.324
El Día de Córdoba
7.674
8.806
28.796
Granada Hoy
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8.669
21.250
La Voz de Almería
6.299
7.579
20.395
El Almería
5.087
5.764
16.719
Fuente: elaboración propia a partir de OJD Interactiva, 2012.
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Tabla 12. Evolución de los usuarios de Internet 2008-2012 2008
2009
2010
2011
2012
Almería
23,5
12,58
18,29
26,25
44,53
Cádiz
30,74
24,33
37,61
42,26
46,48
Córdoba
24,74
38,17
39,51
50,67
48,65
Granada
24,38
23,26
31,67
32,9
40,46
Huelva
25,36
27,02
33,54
39,32
46,3
Jaén
21,58
23,58
19,09
41,93
40,52
Málaga
26,08
36,06
40,53
34,96
40,97
Sevilla
27,15
33,9
45,48
43,5
48,79
Andalucía
26,09
29,11
36,14
39,36
44,82
España
30,67
34,59
39,26
41,61
47,39
Fuente: elaboración propia a partir de EGM 2012.
Tabla 13. Prensa, revistas, radio y televisión en los usuarios de Internet Diarios en Internet
Radio en Internet
Revistas en Internet
TV en Internet
Internet
Almería
15,7
4,09
1,1
1,89
44,53
Cádiz
24,91
9,39
2,01
3,75
46,48
Córdoba
27,46
2,65
0,43
1,85
48,65
Granada
15,02
4,63
0
3,06
40,46
Huelva
10,14
1,81
0
1,9
46,3
Jaén
15,55
8,25
2,04
5,01
40,52
Málaga
14,69
1,46
0,82
2,69
40,97
Sevilla
11,78
2,79
1,81
2,28
48,79
Andalucía
16,64
4,16
1,16
2,78
44,82
España
19,08
4,08
1,63
3,38
47,39
Fuente: elaboración propia a partir de EGM 2012.
11 5 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
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FUENTE: BAA 2012. (Primera opción, en respuesta múltiple).
11 6 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
2011
2012
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Tabla 14. Medios utilizados para informarse según variables sociodemográficas Prensa diaria
Radio
Televisión
Internet
Publicaciones periódicas
Ninguno
TOTAL
19,8
25,4
72,1
34,7
1,5
0,4
Mujer
17,8
25,7
74,7
30,1
2,2
0,5
22
25,1
69,5
39,4
0,7
0,3
16 a 24 años
15,8
10,2
59,8
68,9
2,1
0,3
25 a 34 años
19,6
18,9
63,6
52,2
1,6
0,4
35 a 44 años
15,8
30,6
69,7
39,1
0,5
0,5
45 a 54 años
23,8
28,9
74,3
25,9
1,4
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55 a 64 años
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34,1
77,2
19,2
2
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65 a 74 años
19,7
27,2
82,8
9,3
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0,7
75 años y más
23,8
28,4
90,8
3,8
2,3
0
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25,3
71,4
29
0,8
0,8
Cádiz
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27,7
70,9
39
0,5
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Córdoba
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26,8
77,1
30,4
1,4
0,4
Granada
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26,2
72,3
37,4
1,2
0,6
Huelva
14,9
30,4
77,9
27,1
2,8
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Jaén
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22
31
3,9
0
0
Málaga
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20,7
64,9
41,9
2
0,7
Sevilla
20,7
26,7
74,3
31,8
0,9
0,5
2.000 hab. o menos
14,7
21,6
86,9
28,4
1
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2.001-10.000
13,3
18,2
77,1
32,4
2
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26,7
74,1
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0,7
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25,8
65,7
37,5
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33,6
63,8
39,9
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22,8
26
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34,3
2,3
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FUENTE: BAA 2012 (la tabla muestra %; respuesta múltiple).
117 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
Tabla 15. Medios utilizados para informarse según variables sociodemográficas Diarios digitales
Televisión online
Radio online
Redes sociales
Otros
TOTAL
83,6
3,6
2,3
28,1
3,2
Mujer
80,3
5,2
3,1
33,4
3,4
Hombre
86,2
2,3
1,6
23,4
3
16 a 24 años
77
5,1
2,3
45,9
1,9
25 a 34 años
80,8
3,5
2,4
34,8
4,2
35 a 44 años
89
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3,5
15
3,5
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0
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4,6
55 a 64 años
91,2
0
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4,4
1,5
65 a 74 años
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3,8
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5,7
4,3
28,6
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5,4
1,8
31,3
3
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2,4
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80
1,7
5
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4,2
Huelva
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6,1
18,4
4,1
Jaén
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5,6
2,8
23,6
5,6
Málaga
83,8
3
1,3
28,6
3,8
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2,9
1
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2.000 hab. o menos
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6,9
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3,8
26,4
5
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3,5
1,4
32,9
2,1
200.001-500.000
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3,7
1,9
26,9
1,9
Más de 500.000 hab.
84,9
1,3
1,3
27,6
1,3
10.001-50.000
FUENTE: BAA 2012 (la tabla muestra %; respuesta múltiple).
11 8 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
Tabla 16. Temas de actualidad según variables sociodemográficas Todos en general
Economía
Política nacional
Deportes
Cultura*
Ocio**
Política inter.
Tiempo
Otros
TOTAL
51,2
33,6
24,4
11,8
11,5
6,3
2,6
2,2
0,7
Mujer
54,6
31,1
21,3
4,1
2,6
6,9
13,1
2,2
0,8
Hombre
47,6
36,2
27,7
19,7
2,6
5,8
9,9
2,2
0,6
16 a 24 años
43,2
35,1
23,1
22,3
2,4
10,7
15,5
2,7
0,3
25 a 34 años
50,2
33,5
25,3
2,4
6,7
11,8
2,4
0,5
0,9
35 a 44 años
52,7
37,7
24,4
9,3
1,7
3,1
6,9
1
1,2
45 a 54 años
50,5
35,5
27,7
8,2
3,2
5,8
12,4
2,2
1,2
55 a 64 años
50,1
34,9
29,9
9
2
4,2
10,4
2,5
0,6
65 a 74 años
55,9
28
21,5
7,9
2,5
7,2
11,8
2,9
0,4
75 años y más
59
23
13,8
9,6
5
9,6
14,9
2,7
0,4
Almería
49,4
40,2
23,2
10,8
5,4
5
12
0,4
0,8
Cádiz
49,8
35
26,8
13,8
4
7
12,2
2,1
0,9
Córdoba
50,4
39,3
22,9
11,4
1,1
5,7
16,8
3,6
0,7
Granada
55,8
24,6
25,2
10,6
2,2
5,9
13,1
2,5
0,3
Huelva
40,3
38,1
31,5
9,4
4,4
5,5
10,5
2,8
1,1
Jaén
44,8
35,8
17,7
19,4
0,9
15,1
13,4
3,4
0,9
Málaga
55,3
34,9
26
10,2
2
3,2
8,4
2,1
0,4
Sevilla
52,6
29
22,6
10,8
2,1
6,7
10,2
1,7
0,9
51
28,4
20,6
10,8
2,9
8,8
16,7
3,9
1
2.001-10.000
50,4
33,5
22,7
11
2,2
6,7
9,8
2,4
0,4
10.001-50.000
51,7
31,1
22,5
13,7
2,5
7
11,9
2,7
0,5
50.001-200.000
51,1
38,5
30,2
10,6
2,5
3,4
9,3
1,5
1,1
200.001-500.000
46,9
41
28
10,3
3,3
7,4
17,7
1,8
0,7
Más de 500.000 hab.
53,7
26,6
18,7
12
2,7
8,4
11,5
2
0,9
2.000 hab. o menos
FUENTE: BAA 2012 (la tabla muestra %; respuesta múltiple). * Cultura y documentales. ** Ocio, Espectáculos y programación de televisión.
119 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
Tabla 17. Pluralidad política de los medios de comunicación
Radio
Televisión
Sí
No
No sabe
Sí
No
No sabe
TOTAL
25,9
42,8
31,3
28,4
53,1
18,5
Mujer
28
39,4
32,6
31,1
50,5
18,4
Hombre
23,7
46,4
29,9
25,6
55,9
18,5
16 a 24 años
23,9
55,8
20,4
25,2
62,7
12,1
25 a 34 años
26,7
46,2
27,3
26,7
56,5
17,7
35 a 44 años
27,2
42,2
30,6
29,4
51,6
18,9
45 a 54 años
27,5
41,1
31,3
29,5
52,3
18,2
55 a 64 años
21,1
44,8
34,1
24,5
56,6
18,9
65 a 74 años
27,6
32,3
40,1
34,1
45,5
20,4
75 años y más
26,1
30,7
43,3
31
40,6
28,4
Almería
24,5
38,6
36,9
28,6
41,9
29,5
Cádiz
28,6
32,4
39
28,4
43,9
27,7
Córdoba
32,9
47,5
19,6
35,7
51,8
12,5
Granada
27,4
36,8
35,8
28,3
50,5
21,2
Huelva
20,4
57,5
22,1
25,4
59,1
15,5
31
38,4
30,6
30,6
53
16,4
Málaga
26,6
50,1
23,4
31,9
57,8
10,3
Sevilla
20,1
43,5
36,5
22,2
59,6
18,2
2.000 hab. o menos
26,5
33,3
40,2
32,4
46,1
21,6
2.001-10.000
18,2
46,1
35,7
21,6
60,8
17,6
10.001-50.000
30,6
38,1
31,2
33,5
45,8
20,7
50.001-200.000
26,2
47,2
26,6
28,1
53,8
18,1
200.001-500.000
33,9
36,9
29,2
36,2
46,9
17
Más de 500.000 hab.
19,9
46,5
33,6
21
63
16
Jaén
FUENTE: BAA 2012.
1 2 0 / A NUA R IO POL Í T ICO DE A NDA LUCÍ A 2 01 2 /
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