Interactive Royal Museum

Istana Negara Interactive Royal Museum: The Legacy of Malay Rulers

Prepared By: Norhasimah Binti Hamim Nurain Binti Mohd Jais Norfadila Binti Hamim

Introduction The Royal Museum is located in the old National Palace, or Istana Negara which from 1957 until 2011, was the official residence of the King and Queen of Malaysia. The old palace ceased to be the official residence on 15th November 2011 following completion of a new palace complex at Jalan Duta and now been converted to a museum and is open to the public. Thus, this innovation is a conceptual project enhancing the Royal Museum as an interactive museum through development of additional attractions and activities, as well as services and facilities in the museum compound. The importance of preserving the Royal historical elements, heritage and customs will also be highlighted. Novelty & Uniqueness The enhancement of the Royal Museum into an interactive museum concept is significant as one of the heritage tourism attractions in Malaysia. In addition, the enhancement also underlining the importance of dissemination of information on the Royal heritage and traditions through preservation program to be executed.  Royal Inauguration Enact  Royal Cultural Performance  Royal Feast  Services and Facilities Augmentation This concept is designed to stimulate the public awareness and interest towards the Legacy of the Royal Malay Rulers which in turn can be promoted as treasures of the national identity formation for the next generation. Benefit to Mankind Enhancement based on heritage and historical value preservation, as well as commercially sustainable approach can generate tourism expenditures and educational resources. The project will be able to provide job opportunities for the people, and in turn increase their standard of living. Furthermore, the activities, services and facilities augmentation in the museum will hopefully create awareness and recognition of The Royal Legacy in the minds of the local communities and international visitors. Reference/s: 1. FitzPatrick. E. (2006), “Royal Inauguration in Gaelic Ireland c.1100?1600: A Cultural Landscape Study” Boydell and Brewer, Woodbridge. 2. “Istana Negara, Jalan Istana.” Retrieved from http://en.wikipedia.org/wiki/ Istana_Negara,_Jalan_Istana on December 3, 2013. 3. Mottner, S. , Ford, J.B. (2003), “ Measuring Nonprofit Marketing Strategy Performance: The Case Of Museum Stores”, Journal of Business Research. 4. “National Palace Royal Museum.” Retrieved from http://www.malaysia-traveller.com/nationalpalace.html on December 3, 2013.

Commercial Potential The project is planned to be commercialized by collaboration of Jabatan Muzium Malaysia, Pihak Pengurusan Istana Negara, Jabatan Warisan Negara, Arkib Negara Malaysia, Istana Budaya, and The Ministry of Tourism and Culture of Malaysia.