Ethical, environmental and social entrepreneurship

Sample Chapter 4: "Ethical, environmental and social entrepreneurship"  From the Foreword by Terri Irwin, environmental entrepreneur, Australia Zoo  “Entrepreneurship as if the planet mattered”, this book’s motto grabbed my attention. So many themes in the book resounded with my own experience as an entrepreneur.  Frederick & Kuratko’s Entrepreneurship Theory Process & Practice is one of the best-written textbooks I have ever read, and is a must read because it makes a huge contribution to Australian and Asia-Pacific entrepreneurs who are concerned about how to address the environment, global warming and climate change. An entrepreneur often received her motivation simply from being in a hurry. It’s a real desire to “do it now!” Bureaucracy and red tape simply do not fit into the plan. Especially important for myself and my staff are the chapters on entrepreneurial marketing, developing a sustainable business plan, performance measures, and of course family business. This book is essential for social and business entrepreneurs in the Asia-Pacific. It is truly the 21st century’s ‘first’ entrepreneurship text that goes beyond the industrial age and venture capital euphoria. No other book has come to grips so comprehensively with the dual crisis of climate change and economic collapse. I am happy that it is used in so many Australian and Asia-Pacific Universities.