Entreprenurship CASE STUDY ON MUSSARAT QADEEM

Entreprenurship CASE STUDY ON MUSSARAT QADEEM

FATIMA-TU-ZAHRA SARAH MASOOD SEHRISH INAYAT TAHIR AYUB

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INTRODUCTION: For a woman, belonging to a developing country especially the one which holds skeptical set of minds, it is close to impossible to succeed in life. But I can prove that it’s a myth. It’s not important whether you belong to conservative atmosphere or broad minded background, it’s only a passion that leads you toward your destination, dream or wish. Today I have brought forward one of the similar personality who has worked day and night to fulfill her dream. She has proved herself so well that she has become the pride for her land, and has helped it adhere medal on its chest. From amongst this another heap of coal Miss Mussarat Qadeem proved herself as a diamond.

“The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.” Coming from a conservative Pashtun family of Charsada, a small town of Pakistan’s North-West Frontier Province. Mossarat Qadeem is dedicated to helping women become leaders of their own lives. Executive director of PAIMAN (“promise”) Alumni Trust, she develops training materials in areas such as leadership development, gender mainstreaming, women’s political participation, and women and peace building. Ms. Qadeem also conducts training, surveys, and research on these topics across Pakistan and South Asia, regularly working with students from several universities in Peshawar, as well as members of civil society. PAIMAN, which in Islamabad established Pakistan’s first center for conflict transformation and peace building, has worked with 75,000 young people and women across the Federally Administered Tribal Areas and the Swat Valley. Ms. Qadeem taught for 14 years at the University of Peshawar’s Department of Political Science and was previously assistant director of the university’s Women Study Centre, working on women’s political participation, gender and good governance, and women and conflict transformation. She is a founding member of the regional Women’s Peace Forum and has worked as a consultant for the Brookings Institute, Pakistan’s Ministry of Women and Development, the UN Development Program, and the World Bank. Ms. Qadeem has written two books and numerous articles (published in Pakistan and internationally) and has made documentary films on women in conflict. 1n 1980’s she became a fellow of Canadian school of governance. She was a PhD candidate at the Institute of Social Sciences in the Netherlands, where she focused on women in politics in Pakistan and their impact on socioeconomic policies and development.

Being daughter of army personnel, she has lived a very disciplinary life. Her life was drenched in enthusiasm, patriotism, and strong craving to do something for her country. “Behind every successful man there is a woman” indeed behind every successful woman also is a woman. Same is in case of Miss Mussarat Qadeem, for her the motivational support and encouragement to do something in life was her mother. Mrs. Qadeem was a progressive woman, who groomed her six daughters inculcating in them the spirit to lead a career oriented life, and her hard work bore fruit, none of her daughter’s disappointed her. Miss Qadeem is second born. At present situation of the world, where Islam and Muslims are accused of terrorism, fundamentalism and extremism. Miss Qadeem has not only proved all the accusations wrong but has become its pride.

Mary Kay Ash said; “Don't limit yourself. Many people limit themselves to what they think they can do. You can go as far as you mind lets you. What you believe, you can achieve.” It is an extremely difficult task to cross the obstacles interposed in one’s way to success but her set of achievements has proved how she overcome the hindrances put to her way by the extremely conservative and to some extent orthodox society. She has proved the narrow minded body of people wrong and now it’s the same people who salute her and feels proud to call her their daughter. She did her schooling from her native town charsada in 60’s afterward she joined “Senior Cambridge” passed her high school. For further studies she went to Netherlands institute of social sciences for Bachelors in social sciences, Master and Philosophy in Doctorates in Political sciences. Miss Qadeem while talking to us mentioned that, “Our parents have always pushed us especially my mother, they were progressive and always believed in progressing” A woman belonging to an eastern society is considered to be protective and secured only when she start her family and gets married. To get a respectful position in society women needs to be obliged by man. But Ms Qadeem proved it absolutely wrong. For her, Pakistan is her family and the women of Pakistan are her security and asset. She said; “Some people are born to serve others and I am one of them, my thirst never dies to serve the women of Pakistan”

Teaching is a noble profession and in eastern part of the world, people consider it the best for females if they want to join any profession. Ms Qadem is one of them who initiated her career by teaching. She joined University of Peshawar and taught for 14 years in political sciences. She was previously assistant director of the university’s Women Study Centre, working on women’s political participation, gender and good governance, and women and conflict transformation. She was a PhD candidate at the Institute of Social Sciences in the Netherland this was the turning moment of her life. She said, “For me the motivational force was firstly Brigadier Shafqat Mehmood Malik and secondly the women of Pakistan.” She mentioned that Mr. Shafqat words not only touched my heart but moved my heart; “You would be teaching children of others in that process don’t forget your children need you more( children of Pakistan).” We were four people who initially took initiative to start an organization that would work for development of Pakistan and humanitarianism. They established a non-profitable organization and named it PAIMAN ALUMNI TRUST. PIONEERS OF PAIMAN ALUMNI TRUST: It was impossible to start a trustee organization when you extremely lack in finances. But as is said; “Actions Are Judged By Intentions” So their good intentions bore fruit and within a month of Paiman’s establishment, they got a huge project that was usually given to big NGOs. This project was given to Paiman and “Need” which is a big organization but through their hard work they succeeded in setting up the milestone and they did all this inspite of lacking finances. Following were the key players who contributed capital for PAIMAN.

1. Miss Musarrat Qadeem: She belongs to a very rich Pashtun family, her father served army and she herself holds some amount of capital that she saved from her 14 years of teaching period. She contributed all her saving for this noble cause. She knew that her actual asset was her country and its people.

2. Brigadier Shafqat Mehmood Malik: Mr. Shafqat was a retired army officer, who contributed a lot for the country by fulfilling his duties to serve nation as well as through social work. He established the first burning house in Baluchistan during his serving period in army. He also belongs to a renowned and highly educated family of ShamsAbad , Attock, Punjab. In 1997, after his retirement, he decided that his aim of life is to serve his nation; therefore he sold his house he received from army and contributed the capital for Paiman.

Collaboration: Ms Qadeem and Mr. Shafaqat is social entrepreneur. They decided to do an entrepreneurial venture, joined their capital, expertise and social capital. Due to their endless efforts and hard work, within a month, Paiman Alumni Trust got an opportunity to work with NEED organization for the project of “Education Sector Reform Assistance” (ESRA). The two were entrusted with the responsibility to bring educational reforms. Starting a venture in not an easy task, it’s very important to have trustworthy people in an organization, who are equally determined and motivated toward the same objectives. Same hurdles were faced by them as well. Full time monitoring of activities in this regard plays an important role. Speaking of experiences in Pakistan, Mussarat Qadeem, head of the Paiman Trust, noted, “We convinced mothers of combatants that violence is not sanctified in our religion and that jihad is against humanity. Once convinced, they influence their sons to give up fighting and undergo counseling and skill training. The strategy has been very successful.”

About Paiman: PAIMAN- an Urdu word meaning Promise, is pro-active in functioning, pro-people in thinking, result oriented in projects and participatory in training methods. PAIMAN’s promise revolves around linking people and communities to opportunities by realizing potentials and widening their horizons. PAIMAN is a Nonprofit organization that strives for the socio-political and economic empowerment of marginalized groups particularly women and minorities. PAIMAN’s multi-faceted services encompass advocacy; research, community mobilization,

capacity building, service delivery programs tailored to targeted requirements for human resource development; research services to governmental or international agencies; serving as a resource center for dissemination of updated information in relevant areas through updated databases and policy briefs; and holding of workshops, as well as serving as a platform for civic action for positive change through community mobilization and advocacy. During the past few years PAIMAN has expanded its activities nationwide thereby acquiring the status of a prominent national level NGO. PAIMAN has a dedicated and committed team of professionals who remain invincible and are motivated to bring a competitive advantage to the communities they work upon and remain committed to their growth and development.

Registration: PAIMAN is registered with the Joint Registrar of Islamabad Capital Territory as a Trust Fund under the Trust Act of 1882. Registration #: 957

Vision: ‘PAIMAN envisions a progressive, tolerant, educated and dynamic civic society where sovereignty is reflected through empowered communities and motivated individuals; where law and order guarantees fundamental rights of each individual regardless of gender, creed, age, social status, religion, political beliefs or physical attribute’.

Mission: PAIMAN’s mission is to serve as a link between people and their communities with opportunities through meaningful initiatives that change their lives for the better. It aims to provide through its research and support services, the relevant connectivity between problems of community development and substantive solutions.

Goals and Objectives Our main goals are : Women political and economic empowerment Advocacy for conflict transformation, peace building and security Human Rights especially Women and Child (Gender responsive governance) Governance and democracy ( especially gender)

Formal & non formal education including literacy Upgrading skills and livelihood through vocational education Political/civic education and leadership development Disaster and Crisis Management Improved Health (primary, reproductive, HIV/AIDS and environmental health)

PAIMAN’s Ethos: 

Raise awareness amongst women being self-righteous and facilitate gender to challenge violence and discrimination in all forms through viable organized methodology and formulate just and equitable society.

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Strengthen capacity for self-reliance particularly of the women along with other citizens groups in general and empower them to conjugate with related urban organizations and local governments addressing the problems and issues for comprehensive sustainable solutions.

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Sensitize sociable and collaborative practices contribute to join hands and depict a multi-disciplinary impact on economic, social and political emancipation of the communities at grassroots level.

Governance And Management, Organizational Structure: 

The trust has a network of members all over the country which forms the general body. PAIMAN has a Board of Trustees having a Chairperson elected by the Board on tenure basis.

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The Board has entrusted management to an elected Governing Body – (including Executive and other Directors), based on merit qualification and professionalism. The board of trustees and governing body is elected for specific time period.

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The General Body, Board of Trustees and Governing Body meet regularly for policy decisions as per mandate of the trust. The Board of Trustee’s gives the approval or authorizes governing body for all its projects/programs and joint ventures with other organizations. Besides Strategic planning exercises, consultative meetings are held

frequently with resident members and staff for decision making. 

An advisory Board provides consultative inputs whenever required.

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PAIMAN is a gender balanced organization and always encourages women for suitable positions in head office and field offices as well.

Organizational Layout – Diagram

Board of Trustees         

Mossarat Qadeem Shafqat Mehmood Ghazanfar Rizvi Amir Riaz Rukhsana Sadiq Mr. Zahid Nasim Farida Sadiq Shabana Fayyaz Shaheen Akhtar

Advisory Board        

Dr. Socorro Reyes Sajeeb Wazed Dr. Azhar Mansoor Dr. Zafar Iqbal Qureshi Dr. Jossie Bass Dr. Saba Gul Khattak Prince Jigma K.A Wang Chuch of Bhutan Nafeesa Shah

Network Prologue PAIMAN has the largest and unique network of socially and politically active women in the country who work together with men for the cause of women and marginalized communities emancipation through awareness raising and capacity building. PAIMAN’s network comprise of volunteer socially and politically active trainers, social mobilizers and researchers across Pakistan. PAIMAN undertakes national and international trainings of the network’s members in the art of leadership development, credible & transparent electoral process, women’s role in

transforming

the

political

process,

democracy

&

governance,

advocacy,

networking/human rights, micro-enterprise development, conflict transformation and peace building. PAIMAN is currently collaborating with various organizations actively and has been conducting various capacity building sessions on political education, capacity building of politically active women, good governance etc.

PAIMAN’s International Network/Affiliation PAIMAN collaborates with following organizations at international level. Following are the major doors of Paiman: 

South Asian Fundraising Association - SAARC countries

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Gender Concern International, The Hague, Geneva - Switzerland

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Sound Asian Fundraising Group- India

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Center for Resource Mobilization (CARM) - Sri Lanka

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SAVE Pakistan

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Ray Foundation- India

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Alva Consortium -USA

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Center for Legislative Development - Philippines

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Afghanistan

PAIMAN’S National Network PAIMAN has a head office in Islamabad and is adequately linked with all network members in the four provinces AJK and FATA. The network assists in PAIMAN’s own initiatives and projects and carries out its advocacy through dissemination of information and community mobilization for civic actions interactive workshops on issues of concerns to bring together government departments, legislature civil society and community organization thus promoting the interest of marginalized communities at the provincial and federal level.

Recent Activities: 

South Asian Women Peace Activists Present a Joint Resolution to the United Nations Secretary General, On September 28th. For the first time, women peace activists from South Asia came together to present a joint resolution to the United Nations SecretaryGeneral. In it, they outlined measures to improve the participation of women in peace building and as peacemakers.

The activists from South Asia represented different countries and different views.

Donor funded projects: Every project is given in a condense form in a single paragraph describing what the project was about, where the project was conducted who were the beneficiaries and with some pictures of the particular project. Education Sector Reform Assistance (ESRA) PEEN(PAIMAN) School Leadership Program (PEF) Voter’s Education Program(TAF) Election Observation (TAF) PWP (TAF) CRP (TAF) Formal & Non- Formal Education Improved Child Health in FATA(SCUK)

MINDSET: 

Innovativeness/ creativity: Mr. Winston Chirchill said: “Without tradition, art is a flock of sheep without a shepherd. Without innovation, it is a corpse.” The importance of innovation as a driver of economic growth and fostering competitiveness is widely accepted by the international economic development community. The World Bank identifies innovation as one of the four key pillars of a knowledge economy. In business and economics, innovation is the catalyst to growth. Conversely, failure can also develop in programs of innovations. The causes of failure have been widely researched and can vary considerably. Some causes will be external to the organization and outside its influence of control. Others will be internal and ultimately within the control of the organization. Internal causes of failure can be divided into causes associated with the cultural infrastructure and causes associated with the innovation process itself. Common causes of failure within the innovation process in most organizations can be distilled into five types: Poor goal definition, Poor alignment of actions to goals, Poor participation in teams, Poor monitoring of results, Poor communication and access to information. Paiman has never let its innovative ideas down nor its reputation. They always came up with new ideas for the welfare of their people and due to the purity of intentions always succeeded. Ms. Massarat Qadeem has also been a great name in world of innovations. She is the only name in Pakistan who has worked for “peace-building” as well as for “uplifting of women” especially in the province of Khyber Pakhtun Khuwah(KPK). Ms. Qadeem has always promoted originality and encouraged innovation and no doubt she is one of the best innovators in her field. Stuart Wilde said “Each moment of our life, we either invoke or destroy our dreams.” And no doubt Ms. Qadeem has put all her efforts, capital and hard work to invoke not only her dreams but also those of Paiman Alumni Trust. "If you want to increase initiative and innovation, you have to encourage and embrace failure. A culture that punishes less-than-ideal risk-related outcomes will stifle both initiative and innovation".

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Risk taking/ Acting under uncertainty: Risk taking is always considered to be an integral part of business and life, but so few people know how to manage it properly and among those few is the name of Ms. Qadeem. The word risk has a slightly negative connotation to it — it implies danger, tension, and possible loss. But risk also has a positive side, the chance of hitting a big win, of getting more on the back side than you invest on the front side. An innovative and risk-taking culture helps an organization respond better to market signals. It’s said: “Take risk; if you win you will be happy and if u lose you will be wise.” The quote has always been a great motivation and encouragement for all risk-takers and so was for Ms. Qadeem and her fellows of Paiman. Risk is most commonly conceived as reflecting variation in the distribution of possible outcomes, their likelihood, and their subjective values. Risk is measured either by nonlinearities in the revealed utility for money or by the variance of the probability distribution of possible gains and losses associated with a particular alternative and that is one for which variance is large. Risk-taking is one of the attributes which along with the expected value of alternative are used in evaluating alternative gambles. A ship in harbor is safe - but that is not what ships are for. John A. Shedd Ms. Qadeem also for the sake of people’s welfare took lots of risks. She visited highalert areas of FATA (Federally Administered Tribal Areas) for the sake of uplifting of women. Also she went there for deleviring lectures and conducting awareness programs on peace-building and importance of education. Besides she also arranged workshops and training centres regarding conflict transformation and peace building. Progress always involves risks. You can't steal second base and keep your foot on first. (Frederick B. Wilcox) Ms. Qadeem arranged a training center in Charsada named “Jwadoon” where she trained number of young girls in different fields such as knitting, stitching, shoe making, confectionary, beautician courses and courses on basic-training of computers on selfbasis. Also she opened similar institutes in D.I.K, Thatta , and in vicinities of southern Punjab and rural Sindh.. It was extremely risk-taking for Ms. Qadeem to open an

institute in areas which are inhabited by women belonging to extremely conservative families. 

Proactive/visionary: It has always been said that in order to survive the competition an organization should be proactive not reactive. Proactive behavior always involves acting in advance of a future situation, rather than just reacting. It means taking control and making things happen rather than just adjusting to a situation or waiting for something to happen. In Martin's framework, the proactive stance builds on foreknowledge (intelligence) and creativity to anticipate and see the situation (even a conflict or a crisis) as an opportunity, regardless of how threatening or how bad it looks; and to influence the system constructively instead of reacting to it. The objective is to create an unmatched opportunity and a leading competitive advantage, frequently by doing better (not necessarily more) with fewer resources. Ms. Qadeem is a visionary leader. She has the ability to see beyond today, beyond the current circumstances and being able to see the outcome days, months and even years before it occurs. For every innovative and risk-taking person like Ms. Qadeem being visionary is very essential. Recently she has taken an initiative to equip 400 people in different fields in a brief period of 2 years. This is in itself a great challenge and an example of risk-taking and proactive-ness.

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Competitively aggressive: Ms. Qadeem is competitively aggressive because she knew that hundreds of NGOs are working in our country but only 2% are truly working for the cause of welfare of Pakistan. She faced many hurdles toward her aim, sometimes they were our own people, sometimes government and missionary agencies. But she always believed in herself, she said, no barrier whether they are skeptical views, challenge toward your belief, religion or family background, no one can point at you if you holds knowledge and logics behind your motives. She has been working on following agendas:  Peace Building & Conflict Transformation  Capacity Building  Trainings & workshops  Lectures & seminars

 Aiding & funding  Development 

Autonomous/ Self driven: Until or unless a voice from your inner self calls for something you can’t be forced to do it. Same is with Ms. Musarrat Qadeem, she is a self-driven person. She noted that “my motivational force were the women of Pakistan, the inhabitants of Pakistan as soon I realized it. I dedicated my life for them. I am born to serve my people. It’s a never ending thirst. I feel for them and live for them.” Today she is working day and night to improve the livelihood of poor, up lift the women of Pakistan so that they can earn a better livelihood for themselves and their family. She is not only concerned about the economic crises but also concerned about the social crises that are rapidly increasing, the situation of law and order, terrorism prevailing in Pakistan. All over the world she has been delivering lectures regarding conflict transformation and peace building. She is playing a role of responsible citizen of Pakistan and have become pride of her country. Future plans: Paiman is working on following projects to which they are looking forward:  Extremist agencies in Pakistan  Constructing more training centers