MGMT 574 Entrepreneurial Leadership: Social Entrepreneurship, TH 5:30pm P306 Dr. Harriet Stephenson Ph: 206-819-3113 Mark Pomerantz Ph: 206-270-9344
[email protected] Pigott 517 - Office hours by appointment
[email protected] Office hours by appointment
Course Description: Facets of entrepreneurial leadership are examined to help equip the student with the entrepreneurial applications to create social and private value in profit or notfor-profit organizations. Students consult with (1) for-profit organizations desiring to use their resources to address social issues; (2) individuals starting for-profit micro-enterprise serving a social/environmental purpose, and/or (3) nonprofit ventures desiring to create profitable opportunities to fund their own programs or to create employment and training opportunities as the reasons for being. Courses in core entrepreneurship concentration would be recommended but not required as prerequisites: MGMT 583, MKTG 561, FINC 551. Course Objectives: The content objectives are to establish and enhance understanding and facility of the following: Triple bottom line entrepreneurship, social enterprise development, developments in corporate social responsibility, joint ventures between for profit and nonprofit organizations, cause related marketing and branding, elements of social enterprise management, venture philanthropy movement, mission based business planning, determining social impact and measuring social return on investment Grading: Business Plan Class Participation
75% 25%
Course Materials: Exercises on how to begin the process of auditing organizational and business assets to develop a “mission based business plan” Case studies of nonprofits that have moved towards sustainability and/or “profitability” through social enterprise development and/ or marketing ventures with for profits Studies on choosing between nonprofit and for profit structure, minimizing potential conflicts between the “social worker” and the “entrepreneur” within the organization, developing joint ventures and relationships between corporations and nonprofits Sample Business Plans for Socially Responsible Businesses and Social Enterprises Measurement tools of Social Impact or Social Return on Investment Course Assignments: The course is a general overview of the field, but is particularly oriented towards students who would like to work for or develop a social enterprise or a triple bottom line for profit business. • • •
Students who take the course will deliver short oral reports on a book relating to the course themes. The main product to be delivered is a 10-20 page “mission based business plan”, i.e., a plan for a business, whether for profit or nonprofit that serves a community, arts, environmental, or social purpose. We urge you to approach this assignment as a product to be submitted to the Seattle University Business Plan Competition.
Electronic copy of this paper is available at: http://ssrn.com/abstract=983577
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Business Plan drafts should be e-mailed to Dr. Stephenson for preliminary review at least 24 hours prior to Week 6 Class (July 27th). Final Business Plans are due at Week 8 Class (August 10th)
Executive Summary of Business Plan and Presentation: Students will make a formal 10-12 minute PowerPoint presentation to the class. Students will provide a one to two paragraph abstract of the Executive Summary and a three to five page Executive Summary of their Business Plan for use by their audience. Peer Feedback and Evaluation: The class members will evaluate and provide feedback on the business plans. Required Texts • Economy, Emerson, Dees, Enterprising Nonprofits: A Toolkit for Social Entrepreneurs • Jerr Boschee, Migrating from Innovation to Entrepreneurship •
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Bibliography The Social Enterprise Sourcebook: Profiles of Social Purpose Business Operated by Nonprofit Organizations, Boschee, Northland Institute, 2001 (available in a free download at http://www.socialent.org/sourcebook.htm ) Social Purpose Enterprises and Venture Philanthropy in the New Millennium, Ed. Roberts Enterprise Development Fund, et al, 2000 Strategic Tools for Social Entrepreneurs, Enhancing the performance of your enterprising nonprofit, Emerson, Dees, Economy, et al Wiley, 2002. Venture Forth: The Essential Guide to Starting a Moneymaking Business in Your Nonprofit Organization, Larson, Amherst H. Wilder Foundation, 2002 The Nature of Returns: A Social Capital Markets Inquiry into Elements of Investment and The Blended Value Proposition, Emerson, Harvard Business School, Boston, MA, 2000 Pathways to Social Impact: Strategies for Scaling Out Successful Social Innovations (Dees, Anderson, and Wei-Skillern), August 2002. Duke University Center for the Advancement of Social Entrepreneurship http://www.fuqua.duke.edu/centers/case/documents/workingpaper3.pdf What Matters Most: How a Small Group of Pioneers Is Teaching Social Responsibility to Big Business, and Why Big Business Is Listening. Hollender, Jeffrey. Basic Books, 2004. The Market for Virtue: The Potential and Limits of Corporate Social Responsibility. Vogel, David. The Brookings Institution, 2005.
Websites Duke University Center for the Advancement of Social Entrepreneurship www.faculty.fuqua.duke.edu/centers/case/ Harvard Business School-Working Knowledge: Social Enterprise http://hbswk.hbs.edu/topic.jhtml?t=nonprofit/ Institute for Social Entrepreneurs www.socialent.org/ Northwest Center www.nwcenter.org/ Pioneer Human Services www.pioneerhumanserv.com/ Roberts Enterprise Development Fund www.redf.org/ Social Enterprise Alliance www.se-alliance.org Social Enterprise Magazine-Online www.socialenterprisemagazine.org/ Yale School of Management/ Partnership for nonprofit Ventures www.ventures.yale.edu/
Electronic copy of this paper is available at: http://ssrn.com/abstract=983577
SCHEDULE Schedule is tentative & subject to change. Look for changes in-class, & by e-mail. Date June 22 Week 1
June 29 Week 2
Topics - Introduction to the course - Course Requirements and Business Plan Preparation - Project and team formation - Definitions of Social Entrepreneurship and Social Enterprise, Triple Bottom Line, Sustainable Business, Socially Responsible Organizations, The Natural Step - Examples of Triple Bottom Line Enterprises and Social Enterprises - Nonprofit , For Profit, or For Benefit? - Social Purpose Businesses vs. Socially Responsible Businesses -The Fourth Sector
As assigned previously under separate cover. Begin to write down your goals for this class, including any concepts you’d like to submit as a project.
Text: Enterprising Nonprofits Chapters as assigned http://www.redf.org/download/other/REDF_If_the_Shoe_F its_FINAL.pdf http://socialenterprisemagazine.org (FAQ) (Social Purpose Businesses vs. Socially Responsible Businesses; The Two Universes of Social Purpose Investing Sustainability and Self-Sufficiency; What is the Fourth Sector)
July 6 Week 3
- Auditing Organizational Assets to Determine Suitability for Enterprise Development - The Social Worker vs. the Entrepreneur
Text: Enterprising Nonprofits Chapters as assigned Case: Discount Universe Liquidation Store http://www.sereporter.com/article.php?a=284
July 13 Week 4
- Mission Based Business Planning - Consulting Session with Business Mentors - Updates on Business Plan progress by students
Text: Enterprising Nonprofits Chapters as assigned Case: Skookum Abatement Services, Inc. Port Townsend, Washington
July 20 Week 5
- Branding, Messaging and Targeted Marketing - Cause Related Marketing - Cause Related Purchasing - Measuring Social Return on Investment -Updates on Business Plan Progress by students
July 27 Week 6
- Managing a Social Enterprise - Customer Focus - Surviving Failure
Text: Enterprising Nonprofit Chapters as assigned http://socialenterprisemagazine.org (FAQ) http://www.sbaer.uca.edu/research/usasbe/2004/pdf/12.p df Exercise: “The strategic marketing matrix How to make tough product and service decisions http://www.socialent.org/pdfs/StrategicMarketing.pdf http://www.redf.org/download/other/2005-Social-ImpactReport.pdf Text: Migrating from Innovation to Entrepreneurship Chapters as assigned Case: St. Vincent DePaul Rehabilitation Service, Inc. Portland, Oregon http://www.sereporter.com/article.php?a=197 http://www.socialent.org/beta/pdfs/St_Vincent.pdf http://www.socialprofits.com/documents/SocialEntreprene ursIHaveKnown.pdf Text: Migrating from Innovation to Entrepreneurship Chapters as assigned
Guest Lecturer: Jim McClurg, Pres. Social Enterprise Alliance
Review of Business Plan Drafts August 3 Week 7
August 10 Week 8
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Assignments First Day Assignment:
- Venture Philanthropy and Social Venture Fairs - Obtaining Venture and Growth Capital - Bringing a Social Venture to Scale
Business Plans due - Review of Business Plans
http://www.redf.org/download/boxset/REDF_Vol2_3.pdf
http://www.socialent.org/beta/pdfs/SkookumAbatement.pdf
http://www.fuqua.duke.edu/centers/case/documents/workingpap er3.pdf
No reading assignments
