Empirical Model of Buy-in process

Companies realize without emotional commitment, even the most brilliant strategies will fail. To attain any change, people must not only accept and agree with the strategy, they must buy into it. whether it is a leadership change, or getting the boss to accept a particular approach or even get the progeny to join the family business and lead it, getting buy-in so that the desire and opportunity match is important. Buy-in is a multistage process and requires to be guided with particular objective to realize the goals. In this paper, Browne & Mohan consultant share a six stage empirical model of commitment buy-in.