Emotional design(4-7)

EMOTIONAL DESIGN by Rodrigo Pérez Underwood

Chapter 4 Design must give fun and pleasure to the user. It will enhance his daily-life. If it is multifunctional it will give added value to the product. In Japan miniaturalization and multifunction form part of their products and make them more successfull. Types of pleasure that will enhance your product: ideo pleasure(mind), psycho pleasure(interaction), socio pleasure, physio pleasure(body). If a product reflects cuteness and as well practical it adds value. immediate enjoyment is also very important for the viewer or user. For the product to succed it most suffice in this levels: enticement, relationship and fullfillment(end in a exciting way). intrigue(juicer) and surprise ar two important factors you should take into consideration while designing. Examples: Videogames, Poor chair, Tea Pot(sound) Chapter 5 We interpret through experience. Physial, phsycological, language , social dynamics and social roles. Humans have he natural tendency to interpret emotions in people and objects. Computer anger is an example of how people humanise and interpret as animated something that is not. The reflective level is the one that relates past events and makes conclusions. People tend to blame the computer as if it was its fault, similarly to team work relationship. Moreover, the fact that computers do not express shame or blame makes it more frustrating. People naturally want to trust, but trust comes from experience and it must be earned. It implies reliance, confidence and integrity. Chapter 6 The author describes how in this time (back in 2004) machines have reasonable amount of intelligence but no emotions. He states that non-verbal feedback, facial expression and body language will be needed in robots in order to understand them better. Machines will not be smart and sensible until they have both intelligence and emotions. Emotions not necessarily similar to humans emotions, but any other way of affective system. He goes deeper imagining possible home-robots and how they should interact. He discusses their shapes and general behaviour. He mentions that robots should have at least these 3 emotions in order to improve their performance: Pride, fear and frustration. Chapter 7 The author analyses possible robots and the implications of their role in society. For instances, robots for highly risk missions, educational robots (tutors) and robots for medicine. The increase of the amount of robots doing regular jobs would led to unemployment, among other social problems. Norman concludes that if robots combine intelligence with emotions “The positive impact will be enormous. The negative consequences will also be significant”.