\'Diplomacy: Digital & Public\' in Seminario Diplomacia Pública SEPTIEMBRE 2014 ESCUELA DIPLOMÁTICA. MADRID

In this chapter, I will discuss alternative ways of understanding public and digital diplomacy. Rather than beginning with what these concepts are supposed to mean, I will argue that their main value is in signifying the intention to reform diplomatic organisations. I will then discuss the relationship of digital and public diplomacy to traditional diplomatic practices, and describe the expanded skillset that this relationship implies. Finally, I will discuss how these skills relate to organisational reform by outlining the importance of evaluation to how we interpret the purpose and value of public and digital diplomacy.