Corporate Social Responsibility (CSR)

Corporate Social Responsibility (CSR).


This report will be explaining more about the CSR which is called Corporate Social Responsibility, and it is known as well as corporate conscience, corporate citizenship or responsible business. It will be explaining the main principles of Corporate Social Responsibility and also how do Corporate Social Responsibility might influence customers, the explanation will be from three articles and a chapter in the book of Business in Global Context, the articles are:
Can SMEs 'do' Corporate Social Responsibility?
Corporate Social Responsibility advertisements: a legitimacy tool? And
How stakeholders view stakeholders as Corporate Social Responsibility motivators?

Corporate Social Responsibilities are related to ethics or ethical issues in business by defining those groups to whom the company and its representatives are responsible and those areas for which responsibility is taken. Corporate Social Responsibility is linked closely to stakeholder theory; the theory views the business in terms of its relationship to a number of groups. There is another definitions of Corporate Social Responsibility defined by McWilliams et al. "… a situation where the firms go beyond compliance and engages in actions that appear to further some social good beyond the interests of the firm and that which is required by law." (McWilliams et al., 2006, p. 1).

The principles of Corporate Social Responsibility are related to economic responsibility and philanthropic responsibility. Philanthropic responsibility is a desirable responsibility; it is about improving the quality of life of employees by providing them housing or offering chances for personal development, it contains companies that give donations to such as charities and educational causes. For the economic responsibility, it is required and it is related to such as stakeholders for returning back their profit to the suppliers, customers and as well as employees. Corporate Social Responsibility is related to business ethics and Corporate Social Responsibility has a strong relationship with the stakeholders (shareholders, employees, customers, suppliers, the government and society and the community). The specialists of reputation management and its expressions such as Corporate Social Responsibility were already eager to show any such clarity or consensus with its promise of something tangible around which to build new services and product for the market. The Corporate Social Responsibility programme has a goal which is to be viewed which is to have a good reputation in the companies. Corporate Social Responsibility is a strategic tool to make chances for the business and organisations, Corporate Social Responsibility tries to avoid the threats and the risk of reputation. Corporate Social Responsibility is able to resist and avoid the classic business mechanism of balancing risks with rewards, also it is able to create wealth and make less threats and risks. For using the reward and punishment strategy, it has created a sense of consensus or force on the rewards to be derived from a respected or enhanced reputation. Corporate Social Responsibility serves within a complete bounded by concerns about avoiding the cost, laws and regulations and actions. Corporate Social Responsibility is the reputation, it is not about controlling, it is to mark the company by others. Corporate Social Responsibility is affected by the external environment by these factors of it: Technological Factors and Economical Factors or Political Factors. Technological Factors: Technology-based industries have special need to test the views of the stakeholders which contains employees, customers …etc., the stakeholders run the inherent gap in understanding between the operator and external stakeholders and thus greater opportunity of the gap that is filled with thoughts or confusions. The power from techno-economic progress has increased by the production of risks, which has explained the visible threats to the life of plants, animals, and as well as humans. The second external environment factor is the economic or political threats; the result is that some reputations end up being away from the recedes.
It is very important to report on risks; Corporate Social Responsibility is there to make sure that it is against the reputational crisis. It might suspect that how now the United Kingdom has a minister for Corporate Social Responsibility on what his or her mission is if not to make and consequently police legislations in that area. Corporate Social Responsibility programmmes that address human problems, for example: unemployment or having issues with equal opportunities, these problems or issues mostly have greater insurance value than most abstract concerns. This is about understanding of the surrounded environment of how reputation is recognised and made is one of the important rules in Corporate Social Responsibility.

The main drivers of Corporate Social Responsibility are known to be about business (civil social and governments). During the development of a country for example a poor organised country like Brazil, where the government faces problems with accountability and Corporate Social Responsibility , the nature of Corporate Social Responsibility it covers the demonstrate that, as a principle the start has yet to assume its main principle as a Corporate Social Responsibility supervisor, so that the Brazilian consumers in other developing countries do not have the critical relationship to the Corporate Social Responsibility and to the environmental performance. Such findings reflect the opinion of the consumers from Brazil who have an image that the companies must be concentrating on the area of health, education, security, poverty, environment and society. The evidence suggest that the Corporate Social Responsibility is in its inception in the country of Brazil which started to show up on the agendas of corporations and academia. The United Kingdom has a strong tradition of Corporate Social Responsibility and as well as that consumers are aware of the social effect of the corporation. For example, the United Kingdom was the first European country to have a government minister for the Corporate Social Responsibility, beside the United Kingdom, there comes the Netherlands, it is considered one of the advanced countries or nations in the world with a regard to Corporate Social Responsibility. One of the reasons the United Kingdom is a part of this is that it is essential part in the Corporate Social Responsibility learning through the organisations and business in community. Companies and institutional investors concentrate on the long term problems and risks such as social problems and environmental problems in the United Kingdom. The government plays a vital role in the development of Corporate Social Responsibility in the United Kingdom, which is explained as potential contributors to the national advancement. Corporate Social Responsibility became widely known in the United Kingdom compared to other countries, and it has been motivated through the ministerial leadership, accelerations of the development of the business associations and Corporate Social Responsibility organisations and having the adopt of flexibility rule by the governments. Corporate Social Responsibility issues as an impact that advertises the adoption of Corporate Social Responsibility in the United Kingdom, the consumer's opinion about this is that companies should focus on the environment, caring for the employees and conserving energy.
Banco Real has a good reputation in the Corporate Social Responsibility, Banco was recognised through his actions and the awards that were given to him he was the marketer for Corporate Social Responsibility, there were two simultaneous impacts on the way it was set down. The first is to disclose the possibilities of a reduction in energy consumption through diverse the resources, ideas that circulate on an individual level as well as on a level of corporation which includes the technology and research. And the second effect is that to address Chevron's corporate contribution to its organisations, focusing on the company's rule for the characteristics which result in achieved. These advertisements in Chevron's energy campaign disclose Corporate Social Responsibility, in which consumers can have access to information on the subject as well as information that is related to the factory or working place. In this campaign as well, the social and business values such as fairness, responsibility and sustainability, these are expressed by the environmental issues by engaging to the sensations and aesthetics.

It is quite noticeable that the Corporate Social Responsibility in the both, academic world and business world has a lot of issues that were mentioned in the report, these main problems or issues are: having bad reputation to the customers or consumers, having inequality treatment with the stakeholder ( Shareholders, Customers, Suppliers, Community, Society, Government and Law, the Environment…) …etc.




























Reference List:
Business Ethics and Corporate Social Responsibility. (2004). In: Business in Global Context, 4th ed. Needle D., pp.295 and 320.
Can SMEs 'do' Corporate Social Responsibility. (2003). Journal of Communication Management, 7.4.
Corporate Social Responsibility advertisements: a legitimacy tool. (2010). Corporate Communications, 15 No.3, 2010.
Ditlev Simonsen, C. and Wenstøp, F. (2013). How stakeholders view stakeholders as CSR motivators. Social Responsibility Journal, 9(1), pp.137-147.