Coeficiente de adversidad en el sector de los medios de comunicación: radio y televisión en VenezuelaCoeficiente de adversidad en el sector de los medios de comunicación: radio y televisión en Venezuela

his investigation allowed to determine theAdversity Quotient’s communications sector in MaracaiboMunicipality, Zulia state, this study was developed under thetheoretical basis of Stoltz (2003), Chao (2006), Carrasquero(2006), Schneider (2006). Methodologically the researchis conducted under an empiricist-positivist approach,correlational, applied and quantitative, with a nonexperimentaltrans-descriptive. It consists of a population of 38 radio broadcasting stations frequency modulation(not shared) and nine television stations (not shared) withanalysis units 10-7 and 30-20 observation units respectivelywith a probability sample accidental or incidental. Thecollection of information is done by observation throughsurveys, questionnaires, with 56 items with Likert attitudescale and 17 items with dichotomous questions, validatedby ten experts in the area. Reliability was calculated forthe dichotomous by the Kuder Richardson coefficientand coefficient Lickert Rulon Kr obtained a reliability of= 0.85, rtt = 0.99, respectively. In research presentedadversity factors (CPAD) in addition to Adversity Quotient(CA;CPAD) individually and at the ground, which showsthat people do not take an interest in adversity, be carefulwhen a misfortune show high values observed in indicatorssuch as control and durability. Moreover, there is a process,things happen and forget, with regard to the coefficient ofadversity showed a high variability due to the diversity ofvalues found in each of the executive, leaving it for grantedthat adversity is individual, varies in each case and each person where it occurs