Make your CRM succeed Make the right choice. Implement a secure solution. Inspire your customers.
Focus on the customer Grow your business with customer centricity Everyone is talking about customer centricity, but it‘s more than just a buzzword: the customer-centric approach is a company strategy that penetrates the entire company. Enabling a future-oriented corporate culture making your customers the focus of all touchpoints, services and product development decisions. You customers will become loyal fans loving what you do.
Customer since 2013
CRM and xRM when coupled with customer-centric thinking help you open up new opportunities and make you proficient: Customer since 2012
Customer since 2009
The objective: your customers’ individual success Offer convincing services that impress customers Secure your customer data and privacy by deploying software that is “Made and Hosted in Germany”
Customer since 2008
Customer since 2006
Customer since 2011
Get loyal customers and recommendations Benefit from motivated and well-informed employees Anticipate future customer needs Gain transparency and make informed decisions
Customer since 2009
Customer since 2011
Customer since 2010
Successfully acquire customers by networking efficiently Close more deals in less time and grow your business Gain competitive advantage and invest in
Customer since 2007
Customer since 2012
Customer since 2009
long-term relationships
We have succeeded in reaching our goal: to improve our understanding of our customers and increase customer focus. Owen Tully, IS Business Development Manager, OKI Europe Limited
Customer since 2013
Customer since 2014
Customer since 2012
Customer since 2010
Customer since 2006
More success stories: www.cas-crm.com/references
by system e t a r n io t c Satisfa
© i2s GmbH from idea to
solut ion – ww
w.i2s -consult
, Zürich
ing.com
Kunde seit since 2009 Customer 2009
Kunde seit since 2005 Customer 2005
Kunde seit since 2000 Customer 2013
CAS genesisWorld – more than 10,300 success stories Kunde seitsince 1986 Customer 1986
Kunde seit since 2008 Customer 2008
Kunde seitsince 2012 Customer 2012
CAS Software is Germany’s clear winner with regard to customer service on the xRM/CRM market. i2s studies confirm once more that CAS is out in front when it comes to customer satisfaction values. Market-leading compa-
Kunde seitsince 2013 Customer 2009
Kunde seit 2009 Customer since 2011
Kunde seit since 2008 Customer 2008
nies like Daimler, Airbus, Fraunhofer and OKI, as well as medium-sized enterprises, but also regional start-up businesses trust in CAS Software AG and its products.
Kunde seit since 2009 Customer 2009
Kunde seit 2003 Customer since 2003
Kunde seit 1997 Customer since 2011
Kunde seit since 2007 Customer 2009
Kunde seitsince 1999 Customer 1999
Customer since 1997
Kunde Customer seitsince 2012 2012
Kunde seit 2012 Customer since 2012
Kunde seitsince 2010 Customer 2010
Streamlining our individual workflows saves us so much time. We have more time to focus on better services; this leads to enthusiastic customers and more success in the long term. Thomas Straßer, SVG Bayern eG
CAS Software AG Forming relationships – inspiring people 30 years, one objective: our customers‘ success. Excellent
leading German expert in customer relationship manage-
relationships are a deciding success factor in our connect-
ment for small and medium-sized enterprises help you
ed world. The multi-award winning solutions from the
grow your business.
43m
450+
Turnover CAS group 2013*: approx.
Workforce: More than 450 employees in the CAS group*
€43 million
250,000 CAS product users: 250,000 people
10,300 10,300 companies
20% Investment in innovation: 20 percent
45% Equity ratio: > 45 percent
of turnover
10
worldwide use
Language versions: CAS genesisWorld is
CAS products
available in 10 languages
30 Successful for more than 30 years
*CAS Software AG and third-party holdings
Expert knowledge – worldwide near you, anywhere you are Together with more than 200 certified sales partners, CAS Software offers you innovative solutions and one-of-a-
200 Sales and implementation partners: 200
1,000+ 1,000 + CRM experts
kind expertise for customers in over 37 countries. Benefit from our expertise and make secure investments.
37 International: Customers in more than 37 countries
92% *92% of the customers would buy a solution of CAS again *Source: CRM study 2014 by the FIR (Institute for Industrial Management), Schwetz Consulting and Trovarit AG
CERTIFIED PARTNER PROGRAM
Service Quality Future
STAR PROGRAM 2014 CAS genesisWorld
Secure and tested implementation method Using our tried and tested implementation methods we
All employees are included right from the beginning – from
guarantee that your xRM/CRM implementation will run
the selection process, the implementation through to the
smoothly. Developed and tested in many customer projects,
following ongoing development. Our certified partners and
the three-phase method supports you with a structured ap-
our team will be happy to assist you on your way.
proach and ensures a secure and efficient implementation.
1. Selection
2. Implementation
Personal
meeting
Joint
Defining
goals and future steps
Training
Recording
Creating Visiting
of project team
and trial phase
first requests
Presenting
project launch
Detailed
the product
analysis of requirements
a quote
reference customers
First contact
Presentation and analysis
Reference visit
Decision
Kick off
Training of key users
Training phase
Datum Date
Datum Date
Datum Date
Datum Date
Datum Date
Datum Date
Datum Date
Participants: management board, project leaders, key users
The implementation of the new CRM solution turned out to be an outstanding success right from the start. Uwe Mommert, CEO Landau Media AG
Weeks
Weeks = Steering Committee
Early inclusion of employees and stakeholders
Your benefits:
Employees develop ownership Efficient and proven implementation method Tailored CRM solution with maximum use of standard functions, and implementation of
Employees are highly motivated to implement and live the CRM philosophy Building up corporate CRM knowledge
solely essential customizations
Trial phase deepens and extends knowledge
Short implementation period, approx.
from training
30% quicker than the market average
Customizations are only adopted after the
Fast return on investment (ROI)
trial phase with the standard solution
CRM is already deployed at an early stage
Security through Steering Committees
Cost transparency and budget compliance
3. Further development Design,
implementation and test
Training
Fine
of all users by the
CIP
project team/key user Going
tuning and optimizing
– continuous further improvement
of the CRM solution
live
Training
for more employees
Integration
of new areas
Analysis of requirements
Implementation and trial phase
Training of users
Going live
Optimization
Expansion
Further development
Datum Date
Datum Date
Datum Date
Datum Date
Datum Date
Datum Date
Datum Date
Weeks
Your objectives and advantages
Weeks
Weeks
Made in Germany: CAS genesisWorld Number one in customer relationship management CAS genesisWorld is the solution for customer relationship management for innovative and future-oriented compa-
Benefit from CAS genesisWorld:
nies. Enjoying flexible, scalable and extensive functions – the market-leading xRM/CRM solution wows customers.
360° customer dossier and dashboard Mobile CRM for Windows, iOS, Android
CAS genesisWorld grows as your business grows. And in addition to our integrated xRM/CRM functions such as offer and lead management, the „fan-Indikator“ or smart assistant services, we offer a range of add-on modules and integrations to meet your every need.
App-based company software including groupware and project management Interactive and multidimensional reporting functions Customer classification by emotional bonding factors Geomarketing including heatmaps Assisting functions for data quality and protection Targeted marketing Campaign and event management Update-safe standard solution
Your requirements
Your contact person
CAS CRM A SmartCompany of CAS Software AG
CAS Software AG
Telefon +49 721 9638-188
CAS-Weg 1 - 5
E-Mail:
[email protected]
76131 Karlsruhe
www.cas-crm.com
Germany
Service Quality Future
Find out more www.cas-crm.com
