Business Model Analysis - Qunar Travel

Business Model Canvas Qunar By Amanpreet Singh

The information mentioned in the business model canvas is purely based on my personal secondary market research inference. The sources have been mentioned for further references, any decision to be taken should be based on the individuals’ (readers) analysis and judgment. This report is just for reference and analysis.

2015

Amanpreet Singh

- Offline Travel Agents - Online Travel Agents

- Marketing - Inventory management on Saas platform - Meta Search - Innovation in performance marketing

[close to 1500]

- Hotel Chains - Small Individual Hotel - Airlines - Content Providers - Tech Team - Sales & Marketing Team

- Salaries, Product Development, R & D [Q4 2013 - USD 17.8 million] - Sales & Marketing [Q4 2013 – USD 22.1 million] - General & Administrative expenses [Q4 2013 – USD 9.8 million]

Provide differentiated value to all segments of consumers, by providing best deals of travel; along with Meta search on a single platform that is fragmented on OTA’s & direct hotel/airline website and providing the (supplier side) consumer with business traffic with higher conversions and technology to support their business. It is a combination of: KAYAK + OPEN TABLE + TRIPADVISOR

- Advertising - Customer care centre - Marketing Team

Qunar

- Individual Customers - Airlines - Individual Hotels - Hotel Chains - OTA’s

- Online Website - Extranet [SaaS – product name Total Travel Solution] - Mobile [105.7 million Download]

- Pay for Performance [contributes approx – 88%] - Display Marketing [contributes approx – 7%] ------------------------------------------------------------------------------------------ Profit Q4 2013 – USD 33.1 million - P4P revenue flight related [Q4 -2013]: USD 26.3 million - P4P revenue hotel related [Q4 -2013]: USD 8.8 million

Source : (Dickie, 2009) (Xiang, 2013) (Prabu, 2013) (Qunar Cayman Islands Limited, 2014) (O'Neill, 2013) (Schaal, 2014) (Dong, 2013)

References: Dickie, M. (2009, 04 03). Online start-up banks on wanderlust ( Financial Times ). Retrieved 02 26, 2015, from Qunar.com: http://hot.qunar.com/news_nr.php?id=218 Dong, C. (2013, April 28). Qunar CEO Defends TTS：for Consumers It’s All about Convenience. Retrieved Feb 26, 2015, from Technode: http://technode.com/2013/04/28/qunar-ceo-defends-tts/ O'Neill, S. (2013, Feb 05). Tnooz. Retrieved Feb 26, 2015, from Tnooz: http://www.tnooz.com/article/qunar-overtakes-ctrip-as-chinas-biggest-travel-site-booming-on-mobilesales/ Prabu, K. (2013, May 07). Tnooz. Retrieved 02 26, 2015, from Tnooz: http://www.tnooz.com/article/china-travel-search-portal-qunar-speaks-about-the-past-present-andfuture/ Qunar Cayman Islands Limited. (2014, Feb 27). Investor Relation Qunar.com. Retrieved Feb 26, 2015, from Qunar.com: http://investor.qunar.com/phoenix.zhtml?c=252141&p=irolnewsArticle&ID=1904623&highlight= Schaal, D. (2014, Jan 14). Chinese Travel Site Qunar Doesn’t Care About Any Labels Other Than ‘Largest. Retrieved Feb 26, 2015, from Skift.com: http://skift.com/2014/01/14/chinese-travel-site-qunar-doesntcare-about-any-labels-other-than-largest/ Xiang, T. (2013, Oct 09). Qunar: A Proven Model of A Vertical Search Plus A Transaction-enabled Service? Retrieved 02 26, 2015, from Tech Node: http://technode.com/2013/10/09/qunar-a-proven-model-of-avertical-search-plus-a-transaction-enabled-service/