A Componential Segmentation Model with Optimal Product Design Features

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A Componential Segmentation Model with Optimal Product Design Features Article in Decision Sciences · June 1989 DOI: 10.1111/j.1540-5915.1989.tb01874.x

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3 authors, including: Abba M Krieger University of Pennsylvania 105 PUBLICATIONS 3,853 CITATIONS SEE PROFILE

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