Urban Design Strategies: Hongqiao Central Business District - MVRDV

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This paper is submitted as the final assignment of the Urban Design Strategies course, which is focused in the strategic characteristics of the urban project. The course is part of the Master of Urbanism and Strategic Planning at KU Leuven.The essay situates the Hongqiao Central Business District in Shanghai, designed by MVRDV, in the contemporary discussion on architecture and Urbanism. In the manuscript is presented the general information of the project and the identification of the design challenges and themes MVRDV is addressing in the design and development of the urban project. Based on the description and graphic analysis of thesechallenges and themes developed in the project, it is elucidated the concepts and strategies of the project and the way in which the design theme is addressed.As a complementary analysis the Hongqiao Central Business District in Shanghai as a study case is compared with two projects of reference and two key texts which addressed the same theme and urban design strategies. The exploration and analysis about the Hongqiao Central Business District in Shanghai evaluates the relevance and pertinence of the design theme, addressed by the project, in relation to the contemporary design discussion on architecture and urbanism.
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