Mercado Social y programas de VIH / SIDA en Ghana

The purpose of this study is to discuss some of thetrends in Ghana’s HIV/AIDS and interventionsincluding integration of Millennium DevelopmentGoal 6 and how the notion of social marketing hascome to be defined and used to influence behaviorchange. Being an epistemological study, we drawon qualitative methods utilizing mainly analysis ofpublished works and reports. The HIV/AIDSresponse in Ghana can be summed up asVol. 11 No.2Mayo-Agosto 2012HORIZONTE SANITARIO7promoting policy, advocacy, and an enabling environment. Other responses are mitigating the social, cultural, legal, and economic impacts of HIV/AIDS by communicating prevention and behaviour change messages as well as providing treatment, care, and conducting HIV/AIDS research, surveillance, monitoring and evaluation. Within five years of the implementation of MDG, Ghana was on the verge of achieving MDG prevalence target but the trend suffered a setback although MDG 6 is potentially achievable if efforts are sustained.