Measuring entrepreneurial activity in low-teledensity countries

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International Journal of Business and Globalisation Volume 6, Issue 3-4, 2011, Pages 251-291

Measuring entrepreneurial activity in low-teledensity countries Frederick, H.a , Haslett, S.b , Wolfgramm, T.c , Finau, A.d a

Centre for Entrepreneurship, Innovation and Community, Deakin University, 221 Burwood Highway, Melbourne 3125, Australia b Institute of Fundamental Sciences, Massey University, Private Bag 11 222, Palmerston North 4422, New Zealand c Creatrix kaha'Utonga Consulting, University of Auckland Business School, P.O. Box 693, Oneroa, Waiheke Island, Auckland, New Zealand

Abstract In 2009, a team of 38 researchers carried out the Global Entrepreneurship Monitor (GEM) survey of social and business entrepreneurial activity in the Kingdom of Tonga. The GEM survey estimates the proportion of the population involved in business and social start-ups and new firm creation. This paper describes not the results of the survey but rather the methodology employed. Because Tonga is spread out over a swath of the Pacific Ocean, the team faced challenges in terms of survey design, field work, logistics, and quality control. To meet the standards of rigour, we designed a 'ruggedised method' for measuring entrepreneurial activity. Countries with a teledensity threshold of less than 30% (fixed lines per 100 inhabitants) present serious challenges to survey designers. The study discusses questionnaire preparation, recruitment and training of interviewers as well as survey design issues such as sample size, response rate, sampling weights, and lessons learned. The report will assist other teams in measuring entrepreneurial activity in low-teledensity countries and provides guidelines when the study is repeated elsewhere. The study also proposes a way forward to incorporate new technologies such as tablet PCs, GPS, and GIS to address the dilemmas of measuring entrepreneurial activity in low-teledensity countries. Copyright © 2013 Inderscience Enterprises Ltd.

Author keywords GEM; Global Entrepreneurship Monitor; Household survey; Small island developing states; Survey research methodology; Teledensity entrepreneurship; Tonga ISSN: 17533627 Source Type: Journal Original language: English DOI: 10.1504/IJBG.2011.039388Document Type: Article

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