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La necesidad de integrar diseño, emprendedorismo y marketing en los territorios locales

June 3, 2017 | Autor: F. Lagunas | Categoría: Entrepreneurship, Marketing, Design, Social Entrepreneurship, Small Business, Services Marketing and Management, Industrial Design, Regional and Local Governance, Engineering Product Design, Product Design, Local Economic Development, Local Government and Local Development, Local Development, International Marketing, Marketing Research, New Product Development, Marketing Strategy, Small and Medium scale Enterprises, SMES IN DEVELOPING COUNTRIES, Marketing Management, Industrial Product Design, Desarrollo Local / Local Development, Local and Regional Economic Development, Small Business Management, Entrepreneurship and Small business Management, Entrepreneurship Education, internationalization of SMEs, Industrial Design Engineering, Local Goverment and Local Development, SMEs performance, Micro and Small Business Entrepreneurship, Services Marketing and Management, Industrial Design, Regional and Local Governance, Engineering Product Design, Product Design, Local Economic Development, Local Government and Local Development, Local Development, International Marketing, Marketing Research, New Product Development, Marketing Strategy, Small and Medium scale Enterprises, SMES IN DEVELOPING COUNTRIES, Marketing Management, Industrial Product Design, Desarrollo Local / Local Development, Local and Regional Economic Development, Small Business Management, Entrepreneurship and Small business Management, Entrepreneurship Education, internationalization of SMEs, Industrial Design Engineering, Local Goverment and Local Development, SMEs performance, Micro and Small Business Entrepreneurship
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Descripción

The need to integrate design, entrepreneurship and marketing in local areas. This paper intends to illustrate the research developed by the scholarship María Sol Sierra with Federico Del Giorgio Solfa and Federico Ernesto Lagunas in as director and co-director respectively. The above studies were performed in the framework of Scholarships and Improving the Scientific Research Commission of the Province of Buenos Aires and the thesis project running PhD in Contemporary Latin American Art at the National University of La Plata. The three works are contextualized in the Province of Buenos Aires from 2012 to the present. Initially the design process and development of new products and its relationship with marketing is studied, analyzing different business scales and showing that different methodologies coexist. The investigation, first proposed replacing two approaches: from marketing (conceived as a type of management) and industrial design; but progress highlighted the need to add as...
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