Environmental Celebrity

For many contemporary media celebrities, the environment—and in particular, climate change—is the new black. One cursory gaze across the global media-scape confirms this: Leonardo DiCaprio has produced and starred in Before the Flood (2016) which tells the tales of his journey as the UN Ambassador of Peace to engage powerful leaders about climate change. This, of course, was preceded by his widely publicised Best Actor speech at the Oscars where he made an impassioned plea for the audience to be concerned about climate change, public procrastination and inequality. Olivia Munn, Harrison Ford, Arnold Schwarzenegger and Jessica Alba witness and ‘emote’ for audiences about the impacts of climate change across the world on ordinary people and ecologies in the television programme Years of Living Dangerously (2014). Mark Ruffalo writes a series of prominent columns about fracking, solar power and clear air and water in the Huffington Post, the Millennial ‘newspaper’ of record. Even ‘public intellectual’ celebrities such as Naomi Klein are getting in the act: She has starred in—along with her six-year old son—an online short film put together by the UK’s Guardian newspaper entitled Under the Surface that shows the impacts of climate change on the Great Barrier Reef in Australia. For her, discussing her emotional responses to climate change and introducing her son in the film, worked as a way for her to ‘communicate in a visceral way, the intergenerational theft at the heart of this crisis’ (Klein, 2016). Environmental politics, with this celebritization and media-isation of climate change and other ecological issues, has gone spectacular. Celebrities, as our witnesses and muses, now speak very loudly for and about the environment in increasingly important ways that have impacts on what we know about Nature, how we feel about it and what we should do to ‘save’ it. In this era of global environmental change, environmental celebrities have positioned themselves as increasingly powerful and politicised meditators of our increasingly fraught human-environment relationship.