Effective Logo Design, Part 3: How Geometry Influences Logo Design

Share Embed


Descripción



(IIHFWLYH/RJR'HVLJQ3DUW*HRPHWU\

(IIHFWLYH/RJR'HVLJQ3DUW+RZ*HRPHWU\ ,QIOXHQFHV/RJR'HVLJQ %\0DJJLH0DFQDE 3XEOLVKHGRQ-XQHUGLQ /RJR'HVLJQ

9LVXDO'HVLJQ

&RPPHQWV

ZLWK

*DOLOHRNQHZLW(YHU\DQFLHQWFXOWXUHWKDWOHIWWUDFHVRINQRZOHGJHLQWKHLUDUW NQHZLW%DVLFVKDSHVFRPSRVHWKHIXQGDPHQWDOJHRPHWU\RIWKHXQLYHUVH:H FDQWDNHFUHGLWIRUDORWRIWKLQJVEXWKXPDQEHLQJVGLGQRWLQYHQWJHRPHWULF VKDSHV:HGLVFRYHUHGWKHPWKURXJKWKHREVHUYDWLRQRIQDWXUH 8QGHUVWDQGLQJ EDVLFVKDSHVDQGWKHLUIXQFWLRQVKDYHWDXJKWXVWRPDUNWLPHDQGVSDFHLQD YDULHW\RIZD\VLQVSLULQJPDWKHPDWLFVWHFKQRORJ\ODQJXDJHDQGHYHUHYROYLQJ FLYLOL]DWLRQ

KWWSZZZVPDVKLQJPDJD]LQHFRPHIIHFWLYHORJRGHVLJQJHRPHWU\





(IIHFWLYH/RJR'HVLJQ3DUW*HRPHWU\

$KDQGIXORIVLPSOHVKDSHVKDYHEHHQXVHGWKURXJKRXWWLPHLQWKHDUWRIDOOFXOWXUHVWKHFLUFOHLQWHUVHFWLQJ OLQHVWKHWULDQJOHWKHVTXDUHDQGWKHVSLUDO&XOWXUDODQWKURSRORJLVW$QJHOHV$UULHQUHVHDUFKHGDQGGRFXPHQWHG FRPPRQDOLWLHVLQFXOWXUDODUWIRUPVRYHUVHYHUDOGHFDGHVDQGIRXQGFRQVLVWHQWJHRPHWULFVKDSHVHPEHGGHGLQ DOODUW6KHFDOOHGWKHPWKHɱILYHXQLYHUVDOVKDSHVɲ



7KHILYHEDVLFJHRPHWULFVKDSHVXVHGLQDOOFXOWXUDODUWZRUNLQRUGHURIOHDVWWRPRVWFRPSOH[ 9LHZODUJH YHUVLRQ (DFKIXQGDPHQWDOVKDSHQHYHUYDULHVLQLWVEDVLFIXQFWLRQEHFDXVHHDFKXQLILHVSXUSRVHZLWKIRUP$FLUFOHUROOV IUHHO\OLQHVWUDYHODQGLQWHUVHFWDWULDQJOHVLWVVHFXUHO\ZKLOHSRLQWLQJDZD\IURPLWVHOIDIRXUVLGHGVKDSHLV LPPLQHQWO\VWDEOHDQGDVSLUDOFXUOVZLWKHOHJDQWSHUVLVWHQFH'RQɮWOHWWKHVLPSOLFLW\RIWKHVHIRUPVIRRO\RX,WLV EHFDXVHWKH\DUHVRVLPSOHWKDWWKH\KDYHWKHDELOLW\WRVFDOHFRQVLVWHQWO\DQGDUHXVHGDVWKHEXLOGLQJEORFNV RIQDWXUHDQGWKHPDQPDGHZRUOG7KH\DOVRSURYLGHFRQVLVWHQWPHVVDJLQJIRUDORJR 7KLVWKUHHSDUWVHULHVH[SORUHVIXQGDPHQWDOFUHDWLYHVWUDWHJLHVIRUGHVLJQLQJHIIHFWLYHORJRV7KHILUVWSDUW VKRZVKRZWRXVHV\PEROVPHWDSKRUVDQGWKHSRZHURILQWXLWLRQ7KHVHFRQGSDUW VKRZVKRZWRXVHQDWXUHɮV SDWWHUQVLQORJRGHVLJQ7KLVODVWSDUWLVDERXWKRZJHRPHWU\LQIOXHQFHVORJRGHVLJQ KWWSZZZVPDVKLQJPDJD]LQHFRPHIIHFWLYHORJRGHVLJQJHRPHWU\





(IIHFWLYH/RJR'HVLJQ3DUW*HRPHWU\

$/LWWOH*HRPHWU\ *RHV$/RQJ:D\ 7KHSXUSRVHRIDORJRLVWRFRPPXQLFDWHWKHFOLHQWLQWKHVLPSOHVWEXWPRVWFRPSUHKHQVLYHZD\SRVVLEOH7KH EDVLFVKDSHVFRPPXQLFDWHIXQGDPHQWDOTXDOLWLHVRIWKHRUJDQL]DWLRQLQWKHPRVWLPPHGLDWHZD\DQGWKH\DUH XVHGLQGHVLJQRIHYHU\LONɫJUDSKLFHQYLURQPHQWDOLQWHULRUSURGXFWDQGLQGXVWULDOGHVLJQDQGDUFKLWHFWXUH 7RXQGHUVWDQGWKHFRQQHFWLRQVEHWZHHQIRUPDQGIXQFWLRQLQHDFKJHRPHWULFVKDSH,ɮOOJLYHDQRYHUYLHZRI KRZLWLVFUHDWHGKRZLWVHWVWKHVWDJHIRUWKHQH[WVKDSHKRZLWDSSHDUVLQQDWXUHDQGWKHEXLOWZRUOGDQGWKH NLQGVRIFOLHQWVLWZRXOGEHDJRRGILWIRU7KHVKDSHVEHJLQVLPSO\EXWEHFRPHFRPSOH[DVWKH\DUHGHYHORSHG MXVWDVRXUH[SHULHQFHRIOLYLQJGRHVRYHUWLPH7KH\DUHDOVRUHODWHGWRWKHVSDWLDOGLPHQVLRQVZHH[SHULHQFH WKURXJKWKHSURFHVVRIOLYLQJ

2XUVHQVHVDUHUHVSRQVLEOHIRUSURFHVVLQJDQLQFUHGLEOHDPRXQWRILQIRUPDWLRQHYHU\PRPHQWRIHYHU\GD\ 2QO\DVPDOOIUDFWLRQRIWKDWLQIRUPDWLRQPDNHVLWLQWRFRQVFLRXVQHVVEHFDXVHWKHEUDLQVLPSO\FDQɮ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ɮVXQGHUVWDQGLQJRIKRZWKHEDVLFVKDSHVZRUNFDQJLYHVXEWOHDQGVXEVWDQWLDOUHLQIRUFHPHQWWRDORJR WRDOLJQLWZLWKLWVPHVVDJH

KWWSZZZVPDVKLQJPDJD]LQHFRPHIIHFWLYHORJRGHVLJQJHRPHWU\





(IIHFWLYH/RJR'HVLJQ3DUW*HRPHWU\

7KHJHRPHWHUɮVEDVLFWRROVRIVWUDLJKWHGJHDQGFRPSDVVLQVFULEHGRQD0DVRQLF+DOOLQ/DQFDVWHU8. 7KHEDVLFJHRPHWHUɮVWRROVDUHDVVLPSOHDVWKHLQLWLDOVKDSHVWKH\FRQVWUXFW$GUDZLQJFRPSDVVSHQFLODQG VWUDLJKWHGJHDUHWKHRQO\WRROV\RXQHHGWRFUHDWHDUDQJHRIJHRPHWULFSRVVLELOLWLHV 1RWRQO\GRJHRPHWULFIRUPVGHVFULEHVSHFLILFIXQFWLRQVWKDWGRQɮWFKDQJHZKHQVFDOHGIURPPLFURWRPDFUR VL]HV IRUH[DPSOHWKHFRQWDLQPHQWRIDFLUFXODUHJJWRDVSKHULFDOSODQHW WKHSURJUHVVHGRUGHURIKRZWKH VKDSHVDUHFRQVWUXFWHGSDUDOOHOVWKHRUGHURIGLPHQVLRQDOVSDFH=HURRQHWZRWKUHHDQGIRXUGLPHQVLRQVDUH DOVRNQRZQDVGHJUHHVRIIUHHGRP'HJUHHVRIIUHHGRPH[SUHVVWKHSURJUHVVLRQRILQGHSHQGHQFHIURPORZHU WRKLJKHUGLPHQVLRQVEHJLQQLQJZLWKWKH]HURGLPHQVLRQZKLFKFRUUHVSRQGVZLWKWKHLQLWLDOJHRPHWULFVKDSHRI WKHFLUFOH

7KH&LUFOH=HUR'LPHQVLRQ *HRPHWU\EHJLQVZLWKWKHFHQWHUSRLQWRIDFRPSDVVWKHVRXUFHRIWKHDOOHQFRPSDVVLQJFLUFOH7KHVLPSOH SRLQWLVDOVRFRQVLGHUHGD]HURGLPHQVLRQ,QSK\VLFVWHUPLQRORJ\D]HURSRLQWUHIHUVWRDORFDWLRQLQVSDFHDQG QRWKLQJPRUHWKHUHIRUHLWKDVQRIUHHGRPVɫRUD]HURGHJUHHRIIUHHGRP7KHVWDUWLQJFHQWHUSRLQWRID GUDZLQJFRPSDVVUHVXOWVLQWKHFLUFOHZKLFKLVLQWHUHVWLQJO\DVKDSHLQGHSHQGHQWHQRXJKWRFRQWLQXRXVO\UROO RUUHYROYHLQSK\VLFDOVSDFH,WGRHVQɮWKDYHWKHVDPHFRQVWUDLQWVRIDQJOHGVKDSHVWKDWDUHVWRSSHGE\FRUQHUV ZKLFKKDYHWKHLUSXUSRVHWRR 

KWWSZZZVPDVKLQJPDJD]LQHFRPHIIHFWLYHORJRGHVLJQJHRPHWU\





(IIHFWLYH/RJR'HVLJQ3DUW*HRPHWU\

$VWKHSULPDU\JHRPHWHUɮVVKDSHWKHHQFRPSDVVLQJFLUFOHDULVHVIURPDVLQJOHSRLQWDQGLVWKHVRXUFHRIDOO JHRPHWULFVKDSHV 7KHFLUFOHLVNQRZQDVWKHPRWKHURIDOOVKDSHVEHFDXVHLWLVWKHDUFKHW\SDOVKDSHIURPZKLFKDOORWKHU JHRPHWU\LVGUDZQ7KLVLVWUXHLQQDWXUHDVZHOO/LIHEHJLQVDVDQDEVROXWHLQWKHIRUPRIDVLQJOHFHOOHGHJJRU VHHG7KHSULPDU\SULQFLSOHRIWKHFLUFOHɫDFRQWDLQHUWKDWSURWHFWVVXSSRUWVDQGXOWLPDWHO\SURGXFHVOLIHɫ DOORZVLWWRVFDOHIURPPLQXVFXOHRUJDQLVPVOLNHFHOOVWRWKHPHJDVL]HRIRXUSODQHWZKLFKVXSSRUWVDQLPPHQVH YDULHW\RIOLIHIRUPV



$QHJJRQWKHYHUJHRIIHUWLOL]DWLRQDQGRQHRIHDUWKɮVILUVWVHOILHVɱ(DUWKULVHɲWDNHQE\$SROORDVWURQDXW :LOOLDP$QGHUVLQ ,PDJHFUHGLW6HEDVWLDQ.DXOLW]NL 1$6$  9LHZODUJHYHUVLRQ ,QJHRPHWU\WKHFLUFOHEHJLQVDVDVLQJOHSRLQWWKDWLVVXUURXQGHGZLWKDQLQILQLWHQXPEHURISRLQWVMRLQHGDVD FLUFOH-XVWDVDIHUWLOL]HGHJJFRQWDLQVHYHU\WKLQJQHFHVVDU\WRFUHDWHDQ\SDUWRIDOLYLQJRUJDQLVPWKHFLUFOH KROGVDOOSRVVLELOLWLHV ,QORJRVDFLUFOHWHPSODWHLPSOLHVPDQ\LQGLYLGXDOVRUSDUWVWKDWFRPSULVHDQRYHUDOOZKROH$FLUFOHHIIHFWLYHO\ UHSUHVHQWVHQFRPSDVVLQJJURXSVVXFKDVFROOHFWLYHVQRQSURILWVJOREDORUJDQL]DWLRQVDQGJRYHUQPHQWDO DJHQFLHV

KWWSZZZVPDVKLQJPDJD]LQHFRPHIIHFWLYHORJRGHVLJQJHRPHWU\





(IIHFWLYH/RJR'HVLJQ3DUW*HRPHWU\



([DPSOHVRIWKHFLUFXODUWHPSODWHXVHGLQORJRV7KH'DOODV2SHUD3%6ʡDQG$JUL&XOWXUD 'HVLJQ'DOODV 2SHUD:RRG\3LUWOH$JUL&XOWXUDO0DJJLH0DFQDE7KH3%6ʡORJRLVDUHJLVWHUHGWUDGHPDUNRIWKH3XEOLF %URDGFDVWLQJ6HUYLFH  9LHZODUJHYHUVLRQ 7KH'DOODV2SHUD3%6ʡDQG$JUL&XOWXUDDUHH[DPSOHVRIFLUFXODUWHPSODWHXVHLQORJRVWRFRQYH\EDVLF LQIRUPDWLRQDERXWWKHFOLHQW7KHɱ2ɲRIWKH'DOODV2SHUDORJRUHSUHVHQWVRQHRIWKHWZRLQLWLDOFDSVRIWKHLU QDPHDQGSURYLGHVDQHQFRPSDVVLQJWHPSODWHWKDWKHOSVWRɱRUFKHVWUDWHɲDGLYHUVHFROOHFWLYHRIPXVLFLDQVWKDW FRPSRVHWKHZKROHRIWKHRUJDQL]DWLRQ7KHVW\OHRIWKHGHVLJQIXUWKHUVXSSRUWVWKHFOLHQWE\UHIHUHQFLQJWKH JUDFHDQGIORZRIPXVLF7KHFLUFOHVXUURXQGLQJWKH3%6ʡORJRHQFRPSDVVHVWKHGLYHUVHGHPRJUDSKLF UHSUHVHQWHGZLWKPXOWLSOHUHSHDWLQJKHDGV RIDQDWLRQDOSXEOLFEURDGFDVWLQJFRPSDQ\$QGWKHKDQGOHDI HOHPHQWVUHSUHVHQWLQJDQHWZRUNRIIDUPHUVWKDWFRPSULVHWKHQRQSURILW$JUL&XOWXUDDUHLQFOXGHGZLWKLQD FLUFXODUWHPSODWHWRGHVFULEHWKHLUVLQJXODUSXUSRVH

7KH/LQH2QH'LPHQVLRQ -XVWDVDQHJJPXVWILUVWGLYLGHWREHFRPHDPXOWLFHOOHGRUJDQLVPWKHFLUFOHPXVWEHFORQHGWRFUHDWHWKHQH[W JHRPHWULFVKDSH%\SODFLQJWKHSRLQWRIDGUDZLQJFRPSDVVRQWKHRXWHUHGJHRIWKHRULJLQDOFLUFOHDQGGUDZLQJ DVHFRQGFLUFOHDWWKHVDPHGLDPHWHUDVWKHILUVWWKHRULJLQDOLVGXSOLFDWHG7KLVSUHVHQWVDQRSSRUWXQLW\WR FRQQHFWWKHWZRFHQWHUSRLQWVWRJHWKHUDQGɱSXVKWKHSRLQWɲLQWRDOLQHGHYHORSLQJWKHSRLQWLQWRRQH GLPHQVLRQDOVSDFH7KHOLQHFDQPRYHLQRQO\RQHGLUHFWLRQ IRUZDUGRUEDFNZDUG DQGWKHUHIRUHKDVRQH GHJUHHRIIUHHGRP1RWPXFKKDSSHQVLQRQHGLPHQVLRQDOVSDFHEXWLWKDVRQHPRUHGHJUHHRIIUHHGRPɫRU RQHPRUHOHYHORILQGHSHQGHQFHɫWKDQWKHVLQJOHORFDWLRQLQVSDFHWKDWDSRLQWRFFXSLHV

KWWSZZZVPDVKLQJPDJD]LQHFRPHIIHFWLYHORJRGHVLJQJHRPHWU\





(IIHFWLYH/RJR'HVLJQ3DUW*HRPHWU\

7KHLQLWLDOFHOOXODUGLYLVLRQRIDQHJJWKDWOHDGVWRQHZOLIH ,PDJH/DZUHQFH/LYHUPRUH1DWLRQDO/DERUDWRU\ $UFKLYHV 7KHWZRFLUFOHVSURYLGHDQRWKHUOLQHMRLQLQJUHIHUHQFHDWWKHLULQWHUVHFWLRQV$VHFRQGOLQHFRQQHFWVWKH RYHUODSSLQJFLUFOHVDQGLQWHUVHFWVWKHILUVWOLQHGUDZQEHWZHHQFHQWHUSRLQWVDWDrDQJOH:KHQWZRRSSRVLWHV FRPHLQWRFRQWDFWZLWKRQHDQRWKHUWKH\HVWDEOLVKDFRQQHFWLRQRUUHODWLRQVKLSDQLPSRUWDQWFRQVLGHUDWLRQIRU VRPHFOLHQWV



7KHVHFRQGVKDSHRIJHRPHWU\LVWKHOLQHRURQHGLPHQVLRQDOVSDFHFUHDWHGE\FRQQHFWLQJWKHWZRFHQWHU SRLQWV 9LHZODUJHYHUVLRQ ,QORJRVHOHPHQWVWKDWLQWHUVHFWDWULJKWDQJOHVUHSUHVHQWRSSRVLWHVZRUNLQJWRJHWKHUDVWKHYLVXDO FRQVWUXFWLRQGHVFULEHV7KHSRZHURIV\PEROLVPH[SDQGVWKLVEDVLFFRQFHSWLQWRRWKHUXVHVDQGWKLV FRQILJXUDWLRQFDQEHXVHIXOWRUHSUHVHQWDPHUJHURUDFRRSHUDWLYHUHODWLRQVKLSEHWZHHQWZRSULPDU\EXW GLIIHUHQWSXUSRVHV

KWWSZZZVPDVKLQJPDJD]LQHFRPHIIHFWLYHORJRGHVLJQJHRPHWU\





(IIHFWLYH/RJR'HVLJQ3DUW*HRPHWU\

7KHEDVLFWHPSODWHRILQWHUVHFWLQJOLQHVLQWKH+HDUW+RVSLWDORI1HZ0H[LFRɮVORJRVXSSRUWVLWVSXUSRVHRI WUHDWLQJSDWLHQWVZKRDUHEDODQFLQJEHWZHHQOLIHDQGGHDWKDQGLWFRPSOHPHQWVWKHPRUHVSHFLILFYLVXDO FRPPXQLFDWLRQRIWKHGHVLJQ



7KH+HDUW+RVSLWDORI1HZ0H[LFRɮVORJR 'HVLJQ0DJJLH0DFQDE  9LHZODUJHYHUVLRQ +RVSLWDOV DQGPRVWRIWKH5HG&URVVZRUOGZLGHVHUYLFHV KDYHKLVWRULFDOO\XVHGFURVVHGOLQHVDVDJHQHULFLFRQ $WDV\PEROLFOHYHOKRVSLWDOVDQGHPHUJHQF\VHUYLFHVDUHDWWKHLQWHUVHFWLRQRIOLIH RUELUWK DQGGHDWK,XVHG WKH=LD WKHV\PERO1HZ0H[LFRXVHVWRUHSUHVHQWWKHVWDWH DQGLQWHJUDWHGDKHDUWDQGKDQGWRFRPSOHWHWKLV ORJRFRQFHSWIRUWKH+HDUW+RVSLWDORI1HZ0H[LFRWRGHSLFWWKHSULPDU\FULWHULDWKHFOLHQWZDQWHGWKLVORJRWR FRQYH\RI1HZ0H[LFRFDUGLRORJ\DQGKDQGVRQFDUH7KHVSHFLILFYLVXDOVJLYHPHWDSKRULFDOLQIRUPDWLRQWRWKH EDVLFWHPSODWHRIWKHGHVLJQ PRUHRQPHWDSKRUVLQSDUWɱ6\PEROV0HWDSKRUVDQGWKH3RZHURI,QWXLWLRQɲ 
Lihat lebih banyak...

Comentarios

Copyright © 2017 DATOSPDF Inc.