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De lo offline a lo online: lo virtual como oportunidad de negocio en la industria discográfica colombiana (2015)

June 13, 2017 | Autor: Fabian Arango | Categoría: Cultural Studies, Music History, Communication, Media and Cultural Studies, Web 2.0, Search Engine Optimisation, Social Media, Customer Relationship Management (CRM), Music Industry, Social Media Marketing, Youtube, Digitization and the Music Industry, Recording Industry History, Digital Piracy/ Filesharing, Digital Marketing, Music Industry Piracy, Music Marketing, E-Commerce, Sociology of Recorded Music, Digital Marketing In Music Business, Search Engine Optimisation, Social Media, Customer Relationship Management (CRM), Music Industry, Social Media Marketing, Youtube, Digitization and the Music Industry, Recording Industry History, Digital Piracy/ Filesharing, Digital Marketing, Music Industry Piracy, Music Marketing, E-Commerce, Sociology of Recorded Music, Digital Marketing In Music Business
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El objetivo de este artículo es analizar eldesarrollo prospectivo del sector musicalcolombiano, a partir de sus antecedentesy su situación actual, de manera que sepuedan estudiar los mejores modelosde negocio digital que, a posteriori,respondan a las demandas trazadas enel ámbito nacional, en lo que en materiade música se refiere.ENGLISH ABSTRACT: This article aims to analyze the pro-spective development of the Colombianmusical field from its history and currentsituation in order to study the best digi-tal business models that supply, at a laterstage, the music national demand
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