Strategic Brand Management

LA INFLUENCIA DEL MARKETING EN LA TOMA DE DECISIONES DEL COMPRADOR

Marketing / Strategic Brand Management / Consumer Behavior / Market Research

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PROBLEMA DE COMPATIBILIDAD DEL MODELO TRADICIONAL DE COMUNICACIÓN (MIC) Y LOS MEDIOS DIGITALES EN EL CAMPO DE LA PUBLICIDAD FRENTE A LA “VIRALIZACIÓN” DE LOS MENSAJES

Marketing / Strategic Brand Management / Advertising / Publicidad / Mercadeo / Estrategia Digital / Teorías de la Comunicación / Gestion Tecnologia de la Informacion y Comunicaciones / Estrategia Digital / Teorías de la Comunicación / Gestion Tecnologia de la Informacion y Comunicaciones

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PROBLEMA DE COMPATIBILIDAD DEL MODELO TRADICIONAL DE COMUNICACIÓN (MIC) Y LOS MEDIOS DIGITALES EN EL CAMPO DE LA PUBLICIDAD FRENTE A LA “VIRALIZACIÓN” DE LOS MENSAJES

Marketing / Strategic Brand Management / Digital Media / Advertising / Publicidad / Teorías de la Comunicación

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Branding Sonoro: Despertando la conciencia sonora de las marcas

Marketing / Business Administration / Musical Composition / Economics / PR and Advertising / Tourism Marketing / Brand Management / Strategic Brand Management / Sensory Neuroscience / Digital Media / Mnemonics / Advertising / Mass Communication / Soundscape Studies / Sound studies / Brand Loyalty / Sound / Consumer Behavior / Brand and identity design / Advertising and Media / International Marketing / IMC-Integrated Marketing Communications / Marketing Research / Retail Marketing / Retail / Brand Image / Retail Design / Sound Design / Brand equity / Brand Personality / Publicidade / Marketing Strategy / Branding / Consumer Research / Marketing & Advertising / Marketing Management / City Branding / Music Production / Brand / Mass media / Product Placement / Neuromarketing / Economia / Audio Branding / Retail Management / Mass Communications / Retailing / Luxury Brands / Brands / Marketing Communications / Publicidad / Música / Sonic Branding / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Digital Marketing / Sonido / Mercadotecnia / Marca / Marketing Digital / Music production, pro-audio, music recording techniques / Marketing and Management / Mercadeo / Wine Marketing / Neuromarketing, Neurotechnology, Branding / Purchase Intention / Medios de Comunicación / Place Branding / Estudios de Mercado / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Consumer-Based brand equity / Brand awareness and brand image / Shopper Marketing / Product Placements / Manufacturer's Brands / Imagen de Marca / Marketing Strategy in Tourism / Advertising and Marketing Communications / Marcas / Entertainment Marketing / Place Marketing, city branding / Place Branding, City Branding / Advertising and Branding / BTL / Music Mnemonic / Mercadeo estratégico / Mercadeo y Publicidad / Retail Marketing & Retail Management / BTL Promotion Purchase Decision / Sound Branding / Audio Branding Academy / International & Intercultural Communication/Marketing / Comunicación. Marketing Comercial. Narrativa Audiovisual. Product Placement. Publicidad / Identidad De Marca / Real Time Marketing / Producción Musical / Music Branding / Music Mnemonics / Sound Symbolism Branding/product Naming Multisensory Perception Sensory Marketing Food Uniqueness / Consumer Behaviour / Mercadotecnia Internacional / Acoustic Branding / Comunicación Integral De Marketing / Sound Logo / Audio Logo / Tourism Marketing / Brand Management / Strategic Brand Management / Sensory Neuroscience / Digital Media / Mnemonics / Advertising / Mass Communication / Soundscape Studies / Sound studies / Brand Loyalty / Sound / Consumer Behavior / Brand and identity design / Advertising and Media / International Marketing / IMC-Integrated Marketing Communications / Marketing Research / Retail Marketing / Retail / Brand Image / Retail Design / Sound Design / Brand equity / Brand Personality / Publicidade / Marketing Strategy / Branding / Consumer Research / Marketing & Advertising / Marketing Management / City Branding / Music Production / Brand / Mass media / Product Placement / Neuromarketing / Economia / Audio Branding / Retail Management / Mass Communications / Retailing / Luxury Brands / Brands / Marketing Communications / Publicidad / Música / Sonic Branding / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Digital Marketing / Sonido / Mercadotecnia / Marca / Marketing Digital / Music production, pro-audio, music recording techniques / Marketing and Management / Mercadeo / Wine Marketing / Neuromarketing, Neurotechnology, Branding / Purchase Intention / Medios de Comunicación / Place Branding / Estudios de Mercado / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Consumer-Based brand equity / Brand awareness and brand image / Shopper Marketing / Product Placements / Manufacturer's Brands / Imagen de Marca / Marketing Strategy in Tourism / Advertising and Marketing Communications / Marcas / Entertainment Marketing / Place Marketing, city branding / Place Branding, City Branding / Advertising and Branding / BTL / Music Mnemonic / Mercadeo estratégico / Mercadeo y Publicidad / Retail Marketing & Retail Management / BTL Promotion Purchase Decision / Sound Branding / Audio Branding Academy / International & Intercultural Communication/Marketing / Comunicación. Marketing Comercial. Narrativa Audiovisual. Product Placement. Publicidad / Identidad De Marca / Real Time Marketing / Producción Musical / Music Branding / Music Mnemonics / Sound Symbolism Branding/product Naming Multisensory Perception Sensory Marketing Food Uniqueness / Consumer Behaviour / Mercadotecnia Internacional / Acoustic Branding / Comunicación Integral De Marketing / Sound Logo / Audio Logo

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Brand Complacency

Brand Management / Strategic Brand Management / Design thinking / Branding Strategy

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Las oportunidades de la publicidad en un entorno globalizado: el mercado castellano leonés

Strategic Brand Management / Advertising / Strategic Planning / Strategic Communication

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La Dirección de Comunicación en Mercadotecnia (Marcom) como eje de transformación social.

Marketing / Brand Management / Strategic Brand Management / Marketing Research / Brand Personality / Marketing Strategy / Branding / Marketing Communication / Comunicacion / Gestión del Conocimiento / Marketing Communications / Comunicación / Marca / Marcas / Gestión Estratégica De La Comunicación / La Salle / Marcom / Gestión Estratégica De Marca / Marketing Strategy / Branding / Marketing Communication / Comunicacion / Gestión del Conocimiento / Marketing Communications / Comunicación / Marca / Marcas / Gestión Estratégica De La Comunicación / La Salle / Marcom / Gestión Estratégica De Marca

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Design Impact : companies case studies from France

Strategic Brand Management / Business Process Management / Management of Innovation / Design Innovation

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Ensayo-Branding-ruta-hacia-el-posicionamiento.docx

Marketing / Strategic Brand Management / Branding / Mercadotecnia / Posicionamiento / Place Branding / Scientific Research / Marcas / Place Branding / Scientific Research / Marcas

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El Poder de la Identidad de la Marca

Brand Management / Strategic Brand Management / Marketing Strategy / Strategy

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POWER, SELF-CONSTRUAL, AND BRAND PREFERENCES

Self and Identity / Brand Management / Strategic Brand Management / Consumer Behavior / Self Construal

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