Advertising and Marketing Communications

Comunicación y alegaciones de salud en los lácteos funcionales: análisis de casos de la comunicación corporativa en las webs y la publicidad televisiva

Advertising / Advertisement / Advertising and Marketing Communications

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La publicidad comercial y la publicidad social en el contexto de la salud.

Health Psychology / Communication / Health Promotion / Community Development / Advertising / Mass Communication / Health / Marketing Communications / Advertising and Marketing Communications / Mass Communication / Health / Marketing Communications / Advertising and Marketing Communications

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El plan estratégico de comunicación. Estructura y funciones The Strategic Communication Plan. Structure and functions

Marketing / Communication / Science Communication / Advertising / Strategic Studies / Mass Communication / Strategic Management / Strategic Planning / Strategic Communication / Brand Communications Planning / Communication Theory / Marketing Research / Strategy (Business) / Marketing Strategy / Marketing & Advertising / Strategic Marketing / Strategy / Communication Studies / Comunicacion Social / Comunicacion / Marketing Strategies / Marketing Communications / Comunicación / Comunicación Estratégica / Mercadeo / Ciencias de la Comunicación / Estrategia y conocimiento de la estrategia comunicacional / Advertising and Marketing Communications / Communications planning / Planeamento da comunicação / Mercadeo estratégico / Mercadeo y Publicidad / Mass Communication / Strategic Management / Strategic Planning / Strategic Communication / Brand Communications Planning / Communication Theory / Marketing Research / Strategy (Business) / Marketing Strategy / Marketing & Advertising / Strategic Marketing / Strategy / Communication Studies / Comunicacion Social / Comunicacion / Marketing Strategies / Marketing Communications / Comunicación / Comunicación Estratégica / Mercadeo / Ciencias de la Comunicación / Estrategia y conocimiento de la estrategia comunicacional / Advertising and Marketing Communications / Communications planning / Planeamento da comunicação / Mercadeo estratégico / Mercadeo y Publicidad

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Corporate social responsibility and Pink Ribbon Campaigns. The case of the Spanish beauty and fashion brands/Responsabilidad social y acciones de comunicación “lazo rosa”. El caso de las firmas españolas de belleza y moda

Communication / Corporate Social Responsibility / Corporate Communication / Advertising / Strategic Studies / Corporate Governance / Mass Communication / Strategic Management / Cancer / Breast Cancer / Strategic Planning / Strategy (Business) / Marketing Strategy / Public Communication Campaigns / Marketing & Advertising / Strategy / Comunicação / Corporate Strategy / Comunicacion Social / Comunicacion / Comunicação Social / Beauty / Comunicación y cultura / Marketing Communications / Comunicación / Responsabilidad Social / Advertising and Marketing Communications / Fashion / Corporate Social Responsibility (CSR) / Fashion Advertisements / Fashion Advertising / Pink Ribbon Culture / Corporate Governance / Mass Communication / Strategic Management / Cancer / Breast Cancer / Strategic Planning / Strategy (Business) / Marketing Strategy / Public Communication Campaigns / Marketing & Advertising / Strategy / Comunicação / Corporate Strategy / Comunicacion Social / Comunicacion / Comunicação Social / Beauty / Comunicación y cultura / Marketing Communications / Comunicación / Responsabilidad Social / Advertising and Marketing Communications / Fashion / Corporate Social Responsibility (CSR) / Fashion Advertisements / Fashion Advertising / Pink Ribbon Culture

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Branding Sonoro: Despertando la conciencia sonora de las marcas

Marketing / Business Administration / Musical Composition / Economics / PR and Advertising / Tourism Marketing / Brand Management / Strategic Brand Management / Sensory Neuroscience / Digital Media / Mnemonics / Advertising / Mass Communication / Soundscape Studies / Sound studies / Brand Loyalty / Sound / Consumer Behavior / Brand and identity design / Advertising and Media / International Marketing / IMC-Integrated Marketing Communications / Marketing Research / Retail Marketing / Retail / Brand Image / Retail Design / Sound Design / Brand equity / Brand Personality / Publicidade / Marketing Strategy / Branding / Consumer Research / Marketing & Advertising / Marketing Management / City Branding / Music Production / Brand / Mass media / Product Placement / Neuromarketing / Economia / Audio Branding / Retail Management / Mass Communications / Retailing / Luxury Brands / Brands / Marketing Communications / Publicidad / Música / Sonic Branding / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Digital Marketing / Sonido / Mercadotecnia / Marca / Marketing Digital / Music production, pro-audio, music recording techniques / Marketing and Management / Mercadeo / Wine Marketing / Neuromarketing, Neurotechnology, Branding / Purchase Intention / Medios de Comunicación / Place Branding / Estudios de Mercado / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Consumer-Based brand equity / Brand awareness and brand image / Shopper Marketing / Product Placements / Manufacturer's Brands / Imagen de Marca / Marketing Strategy in Tourism / Advertising and Marketing Communications / Marcas / Entertainment Marketing / Place Marketing, city branding / Place Branding, City Branding / Advertising and Branding / BTL / Music Mnemonic / Mercadeo estratégico / Mercadeo y Publicidad / Retail Marketing & Retail Management / BTL Promotion Purchase Decision / Sound Branding / Audio Branding Academy / International & Intercultural Communication/Marketing / Comunicación. Marketing Comercial. Narrativa Audiovisual. Product Placement. Publicidad / Identidad De Marca / Real Time Marketing / Producción Musical / Music Branding / Music Mnemonics / Sound Symbolism Branding/product Naming Multisensory Perception Sensory Marketing Food Uniqueness / Consumer Behaviour / Mercadotecnia Internacional / Acoustic Branding / Comunicación Integral De Marketing / Sound Logo / Audio Logo / Tourism Marketing / Brand Management / Strategic Brand Management / Sensory Neuroscience / Digital Media / Mnemonics / Advertising / Mass Communication / Soundscape Studies / Sound studies / Brand Loyalty / Sound / Consumer Behavior / Brand and identity design / Advertising and Media / International Marketing / IMC-Integrated Marketing Communications / Marketing Research / Retail Marketing / Retail / Brand Image / Retail Design / Sound Design / Brand equity / Brand Personality / Publicidade / Marketing Strategy / Branding / Consumer Research / Marketing & Advertising / Marketing Management / City Branding / Music Production / Brand / Mass media / Product Placement / Neuromarketing / Economia / Audio Branding / Retail Management / Mass Communications / Retailing / Luxury Brands / Brands / Marketing Communications / Publicidad / Música / Sonic Branding / Product Placement, Entertainment marketing, Promotional ethics and regulation, Advertising, Branding and Experiential consumption, Consumer research, Death rituals, death consumption and identity, Critical, qualitative and interpretive research approaches / Digital Marketing / Sonido / Mercadotecnia / Marca / Marketing Digital / Music production, pro-audio, music recording techniques / Marketing and Management / Mercadeo / Wine Marketing / Neuromarketing, Neurotechnology, Branding / Purchase Intention / Medios de Comunicación / Place Branding / Estudios de Mercado / Comunicación Audiovisual y Publicidad. Gestión de Intangibles y comunicación de Marca / Consumer-Based brand equity / Brand awareness and brand image / Shopper Marketing / Product Placements / Manufacturer's Brands / Imagen de Marca / Marketing Strategy in Tourism / Advertising and Marketing Communications / Marcas / Entertainment Marketing / Place Marketing, city branding / Place Branding, City Branding / Advertising and Branding / BTL / Music Mnemonic / Mercadeo estratégico / Mercadeo y Publicidad / Retail Marketing & Retail Management / BTL Promotion Purchase Decision / Sound Branding / Audio Branding Academy / International & Intercultural Communication/Marketing / Comunicación. Marketing Comercial. Narrativa Audiovisual. Product Placement. Publicidad / Identidad De Marca / Real Time Marketing / Producción Musical / Music Branding / Music Mnemonics / Sound Symbolism Branding/product Naming Multisensory Perception Sensory Marketing Food Uniqueness / Consumer Behaviour / Mercadotecnia Internacional / Acoustic Branding / Comunicación Integral De Marketing / Sound Logo / Audio Logo

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Cómo medir el rendimiento de una campaña publicitaria

Marketing / Communication / PR and Advertising / Corporate Communication / Advertising / Mass Communication / Public Relations / Metrics / Marketing & Advertising / Marketing Communications / Marketing metrics / Advertising and Marketing Communications / Advertising and Branding / Mass Communication / Public Relations / Metrics / Marketing & Advertising / Marketing Communications / Marketing metrics / Advertising and Marketing Communications / Advertising and Branding

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Nuevos movimientos sociales y comunicación corporativa: la revolución de la acción

Marketing / Communication / Development Studies / Advertising / Development communication / Public Relations / Communication for Development / Advertising and Marketing Communications / Public Relations / Communication for Development / Advertising and Marketing Communications

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Language trends: Reflexivity in commercial language policies and practices.

Economics / Sociolinguistics / Advertising and Marketing Communications

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La comunicación institucional en la crisis del ébola en Europa: el caso de la crisis española de 2014 en sus inicios

Marketing / Communication / Social Marketing / Advertising / Public Relations / Publicidade / Comunicacion Para El Desarrollo / Publicidad / Comunicación Para El Cambio Social / Comunicación para el desarrollo y el cambio social / Advertising and Marketing Communications / Marketing social / Publicidade / Comunicacion Para El Desarrollo / Publicidad / Comunicación Para El Cambio Social / Comunicación para el desarrollo y el cambio social / Advertising and Marketing Communications / Marketing social

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Starbucks Coffee Company: A Strategic Analysis

Marketing / Experimental Psychology / PR and Advertising / Sociology of Food and Eating / Advertising / Advertising And Social Culture / Coffee / Competitiveness (Economics) / Strategic Management / Strategic Planning / Advertising and Media / Food and Nutrition / Strategic Environmental Assessment / Revenue Management / Strategy (Business) / Marketing Strategy / Strategic Analysis / Competitive advantage / India / Competitive strategy / Indian Tea Plantations / Indian economy / Coffee Culture / Advertising and Marketing Communications / Starbucks / Company Analysis Company: Starbucks Corporation / Starbucks Corporation / Coffee Market Analysis / Strategic Management and Leadership / Revenue Management and Pricing / Tea Cultivation / Starbucks Case Study / Advertising And Social Culture / Coffee / Competitiveness (Economics) / Strategic Management / Strategic Planning / Advertising and Media / Food and Nutrition / Strategic Environmental Assessment / Revenue Management / Strategy (Business) / Marketing Strategy / Strategic Analysis / Competitive advantage / India / Competitive strategy / Indian Tea Plantations / Indian economy / Coffee Culture / Advertising and Marketing Communications / Starbucks / Company Analysis Company: Starbucks Corporation / Starbucks Corporation / Coffee Market Analysis / Strategic Management and Leadership / Revenue Management and Pricing / Tea Cultivation / Starbucks Case Study

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Eulalio Ferrer y sus aportaciones al campo de la comunicología mexicana

Communication / Science Communication / Advertising And Social Culture / Mass Communication / Biography / Publicidade / Mass media / Comunicacion Social / Metodología y Teoría de la Investigación Social / Historia Intelectual / Comunicación y cultura / Comunicación Y Lenguaje / Publicidad / Biografía Intelectual / Advertising and Marketing Communications / Campo Académico de la Comunicación / Estudios De Latinoamerica / Teorías De La Comunicación Campo Académico De La Comunicación / Publicidade / Mass media / Comunicacion Social / Metodología y Teoría de la Investigación Social / Historia Intelectual / Comunicación y cultura / Comunicación Y Lenguaje / Publicidad / Biografía Intelectual / Advertising and Marketing Communications / Campo Académico de la Comunicación / Estudios De Latinoamerica / Teorías De La Comunicación Campo Académico De La Comunicación

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Publicidad y Valores Posmodernos

PR and Advertising / Advertising / Advertising And Social Culture / Advertising and Media / Publicidade / Advertising History / Marketing & Advertising / Online Advertising / Creative Advertising / Publicity / Advertisement / Publicidad / Ciencias de la comunicación a acentuado en Publicidad / Sociologie, Comunicare, Publicitate / Publicidade E Propaganda / Publicité / Con El Propósito De Investigaciones Publicitarias Para Mis Estudios Universitarios / Marketing y publicidad / Comunicación publicitaria / Historia de la Publicidad / Cine Publicitario / Public Relations and Advertising, publicity and graphic / Advertising and Marketing Communications / Advertising and Branding / SEMIOTICA Y PUBLICIDAD / Mercadeo y Publicidad / Mercadotecnia, Publicidad, Comunicación Y Administración / Estrategias Semioticas Da Publicidade / éTica De La Publicidad / Publicitate / Comunicación Audiovisual Y Publicidad / Publicidad y Relaciones Públicas / Advertising History / Marketing & Advertising / Online Advertising / Creative Advertising / Publicity / Advertisement / Publicidad / Ciencias de la comunicación a acentuado en Publicidad / Sociologie, Comunicare, Publicitate / Publicidade E Propaganda / Publicité / Con El Propósito De Investigaciones Publicitarias Para Mis Estudios Universitarios / Marketing y publicidad / Comunicación publicitaria / Historia de la Publicidad / Cine Publicitario / Public Relations and Advertising, publicity and graphic / Advertising and Marketing Communications / Advertising and Branding / SEMIOTICA Y PUBLICIDAD / Mercadeo y Publicidad / Mercadotecnia, Publicidad, Comunicación Y Administración / Estrategias Semioticas Da Publicidade / éTica De La Publicidad / Publicitate / Comunicación Audiovisual Y Publicidad / Publicidad y Relaciones Públicas

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El sector publicitario en su triple vertiente económica, estructural y cultural

Advertising / Economy / Advertisement / Cultural Industry / Advertising and Marketing Communications

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La comunicación gráfico-estratégica en el Movimiento 15-M. El uso del itinerario de la lectura visual convencional para conseguir comprensión

Marketing / Communication / Social Marketing / Advertising / Public Relations / Publicidade / Comunicacion Para El Desarrollo / Publicidad / Comunicación Para El Cambio Social / Comunicación para el desarrollo y el cambio social / Advertising and Marketing Communications / Marketing social / Publicidade / Comunicacion Para El Desarrollo / Publicidad / Comunicación Para El Cambio Social / Comunicación para el desarrollo y el cambio social / Advertising and Marketing Communications / Marketing social

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Benjamín Valdivia - Vislumbrar un destino - del libro Senderos de un publicista - sobre Eulalio Ferrer

Advertising / Advertising And Social Culture / Creative Advertising / Publicity / Publicidad / Advertising and Marketing Communications / Benjamín Valdivia / Benjamin Valdivia / Eulalio Ferrer / Advertising and Marketing Communications / Benjamín Valdivia / Benjamin Valdivia / Eulalio Ferrer

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Evolución de la publicidad en diarios digitales: análisis comparativo

Communication / Media Studies / New Media / Journalism / Social Sciences / Internet Studies / Social Networking / Digital Media / Advertising / Mass Communication / Internet research methods / Citizen Journalism / Social Media / Advertising and Media / Media / Online Journalism / Internet Marketing / Marketing & Advertising / The Internet / Social Media Marketing / Online Advertising / Mass media / Mass Communication and New Media / Journalism Studies / Marketing Communications / Newspapers and online journalism / Journalism And Mass communication / Advertising and Marketing Communications / Broadband Society / Cloud Journalism / Sociedad De La Banda Ancha / Internet / Internet Studies / Social Networking / Digital Media / Advertising / Mass Communication / Internet research methods / Citizen Journalism / Social Media / Advertising and Media / Media / Online Journalism / Internet Marketing / Marketing & Advertising / The Internet / Social Media Marketing / Online Advertising / Mass media / Mass Communication and New Media / Journalism Studies / Marketing Communications / Newspapers and online journalism / Journalism And Mass communication / Advertising and Marketing Communications / Broadband Society / Cloud Journalism / Sociedad De La Banda Ancha / Internet

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